Sr. Manager, TV Marketing

Posted:
12/2/2024, 6:56:55 AM

Location(s):
Massachusetts, United States ⋅ California, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
Remote

Pay:
$82/hr or $170,560 total comp

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

​​About the Role:

Hims & Hers is seeking a Senior Manager to join our Brand Channel Marketing team! This individual will be responsible for managing campaigns in broadcast and streaming TV, working closely with Analytics, Integrated Marketing, Creative, and Digital growth teams to drive the success of marketing initiatives. Accountable for high-impact campaign results, this Senior Manager will have a deep understanding of performance TV campaigns, the offline media landscape, marketing strategies, and testing.

You Will:

  • Lead the development and execution of growth campaigns across Linear and Streaming TV, responsible for optimal performance, budget pacing, and ongoing optimizations
  • Lead analysis and reporting on channel performance, partnering with marketing analytics on developing tools and measurement methodologies
  • Collaborate to build channel strategies that drive both short-term and long-term acquisition goals, delivering impactful business results
  • Drive innovation in TV media buying and campaign execution, proactively exploring new opportunities for growth and emerging trends in broadcast and streaming TV
  • Partner with internal stakeholders and creative teams on executional needs for TV advertisements
  • Collaborate with partners in acquisition, retention, product marketing, and integrated marketing teams to develop insights and actions that demonstrate a thorough understanding of the product verticals

You Have:

  • 5+ years of professional experience in TV marketing and/or Offline marketing with a proven track record of leading high-impact campaigns and driving measurable business results
  • 2+ years of experience in Direct Response media buying or media planning at an agency or in-house for a brand
  • Hands on experience managing performance marketing campaigns with acquisition KPIs
  • Deep understanding of test-and-learn approaches in performance marketing, with the ability to experiment, test, and optimize to improve campaign performance and business outcomes
  • Strong problem solver and analytical thinker with enthusiasm for data-driven marketing
  • Proven ability to use data, insights, and analytics to inform strategy, influence business decisions, and drive continuous improvement in marketing efforts
  • Experienced storyteller with the ability to develop campaigns that get customers’ attention and build experiences people love
  • Experience driving complex projects in a fast-paced environment

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • Employee discounts on hims & hers & Apostrophe online products
  • 401k benefits with employer matching contribution
  • Offsite team retreats

#LI-Remote

Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.

The actual amount will take into account a range of factors that are considered in making compensation decisions, including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.

Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors.

An estimate of the current salary range is
$120,000$150,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information.