Product Marketing Manager, Bank Payments

Posted:
11/19/2024, 10:56:01 PM

Location(s):
London, England, United Kingdom ⋅ England, United Kingdom

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

GoCardless are here to support you and we’re committed to making the hiring process inclusive and accessible for everyone. If you need extra support or any adjustments made, please reach out to your Talent Partner.

Remember, we don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

 

About us

At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.  

GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.

The role

Our overall company vision is to build the world’s bank payment network and we are looking for an individual to help us join the dots between a fantastic product and huge growth potential in a growing market. Make no mistake, we are building a category and we intend to own it. We need someone with the right mix of talent and experience to help us with this. 

Your role will sit in our Bank Payment Network Group (BPNG), whose mission is to build powerful products that merchants want to buy and use. Product Marketing plays a crucial role in helping our product development teams understand the payment challenges of our customers of today, and what we need to do in order to win the customers of tomorrow. This role will focus on three key areas: 

  • Help bring new products and features to market, and ensure we do this in a way that drives maximum adoption 
  • Develop a deep understanding of our customers through qualitative and quantitative research and market research in order to inform effective and impactful business decisions
  • Work alongside other functional teams to ensure that our GTM arm has the right data points, messaging, positioning, and resources they need to drive growth 

What excites you 

  • Deep curiosity to uncover what motivates, frustrates, and delights our customers (of today and of tomorrow), and turning those insights into actions
  • Championing and leading key areas of product and feature launches
  • Talent for turning data into targeted value propositions and messaging that are deeply attuned to customers will accelerate growth 
  • Cross functional engagement with teams all across the business 

What excites us  

  • Excellent customer research skills - because you know that talking to customers is the best way to understand the challenges they face.
  • You have strong quantitative analytical skills and are experienced in extracting insights from data. 
  • Prior experience of taking innovative new products and features to market across different segments (bonus if these are B2B products).
  • You believe that product launch doesn’t stop at launch - adoption and business impact is how you measure yourself. You have developed innovative messaging, positioning and value proposition frameworks for complex problems and new products. 
  • You have experience engaging with different stakeholders across the business, including product and engineering teams, rev-ops, sales, marketing — and more!
  • You enjoy working independently, given a set of objectives. 
  • You have excellent verbal, written and visual communication skills. You are comfortable with presenting your ideas to various stakeholders across the business.

(some of) The good stuff

  • Wellbeing - stay healthy with dedicated support and medical cover
  • Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy)
  • Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
  • Equity - all permanently employed GeeCees receive equity so we can share in the success we achieve together
  • Parental leave - to suit everyone embarking on life's great adventure
  • Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)

Life at GoCardless  

We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.

We’ve got a long way to go, but here’s how we’re doing as of July 2024;

45% identify as women

23% identify as Black, Asian, Mixed or Other

10% identify as LGBTQIA+

9% identify as neurodiverse

2% identify as disabled

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report 

Sustainability 

We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here. 

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