WHO YOU’LL WORK WITH

This role will report into the Director, Digital Marketing.  The Lead, Lifecycle Marketing Professional will work on orchestrating digital communications, fuelling consumer demand and build our long-term connection with consumers. The successful candidate will partner with our Pacific Marketing leaders, the Asia-Pacific Latin America geography and Global Brand Marketing teams across Nike to build more effective and efficient ways to encourage and connect with athletes*. Your key internal partners are Brand Marketing, Integrated Media, Brand Creative and Nike Direct Digital Commerce (NDDC) team. Key external partners are local digital marketing agencies.

WHO WE ARE LOOKING FOR

The right candidate will be an expert in Digital Marketing and Consumer Relationship Management (CRM) with a deep understanding of the consumer, their lifestyle, and how they shop online. This role will consistently deliver on brand and business objectives, connecting our members with the innovation, experiences and stories that position Nike as an industry leading sport and lifestyle brand. We are looking for a leader, a teammate, and a go-getter, curious and eager to innovate, test, fail, learn, share, educate, and evolve. The successful candidate values the importance of data and consumer insights and appreciate the creative process. We are looking for someone who understands marketing technology, the role of online to offline, direct-to-consumer channels, and someone who is always ready to be a thought partner and a leader with vision, a digital evangelist and a consumer advocate.

• Have a bachelor's degree in Business, Marketing, Communications or related field with 4-5+ years of experience in Brand Marketing or Digital Marketing.
• Experience driving targeted communications programs in email and/or push notifications with a in depth understanding of the digital landscape, user experience and our digital platforms.
• Experience working with marketing analytics, deriving useful insights and applying findings.
• Ability to lead a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration.
• Excellent organizational and project leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
• Problem solver with ability to understand challenges or underlying opportunities, share ideas, develop effective responses, or elevate to higher management.

WHAT YOU WILL WORK ON

As a part of Digital Marketing team, you will lead the Pacific Lifecycle Comms strategy, orchestrating communications across email, native App push notifications, SMS/MMS, and local channels.  You will develop annual, seasonal and 365 digital marketing strategies including pilot plans to drive consumer and member growth.  

• In partnership with the Analytics, Member Marketing and Member Growth teams, understand and apply insights to improve the way we communicate and connect deeper with our existing Nike Members and invite new Members in.
• Deliver regular marketing performance analytics, promoting a test-and-learn, iterative marketing culture.
• Guide and influence a network of territory cross functional partners to achieve shared objectives.
• Represent the technical capability needs of the territory with Geo teams and help operationalize new capabilities in Pacific.
• Manage the team’s day-to-day relationship with agency partners.