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Job Details

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We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Sr. Manager / Manager of Go-to-Market (GTM) Strategy - Marketing Cloud

Position Overview:
We are seeking a results-driven Sr. Manager / Manager of Go-to-Market (GTM) Strategy to lead the alignment and execution of initiatives driving sustainable Marketing Cloud growth. This role will work with and connect cross-functional teams, prioritize high-impact areas, and ensure lockstep collaboration between product and distribution teams. The ideal candidate will possess a strategic mindset, strong leadership skills, excellent communication skills and a passion for driving measurable business outcomes in a dynamic environment.

Key Responsibilities:
1. Leadership Alignment with Product and Sales Leadership:

• Lead monthly GTM Council meetings to align on quarterly priorities and share progress updates between product and distribution teams.
• Collaborate with regional sales leaders (e.g., AMER, EMEA, SMB) in monthly check-ins to gather insights, address challenges, and strengthen regional engagement.
• Establish and maintain an effective New Product Introduction (NPI) feedback loop by representing distribution perspectives in product launch processes.

2. Performance Monitoring & Obstacle Resolution:

• Develop and manage a bi-weekly GTM activation scorecard to track performance metrics and ensure accountability across stakeholders, in collaboration with Product Marketing team and Sales Programs
• Lead weekly business performance deep dives to identify weaknesses, collaborate on solutions, and provide actionable insights during product-led ACV reviews.
• Partner with Product teams to host quarterly Seller Community calls and quarterly business reviews (QBRs) that highlight business hotspots, product roadmaps, deal best practices, and success stories.

3. Business Planning & Strategic Alignment:

• Lead quarterly GTM activation planning with global and regional teams, ensuring effective rollout of strategies.
• Centralize the (G4G) annual planning process by partnering with product, GTM, and sales strategy teams to provide recommendations for FY26.

4. Adhoc New Initiatives:

• Develop analysis and provide recommendations to senior executives evaluating the effectiveness of (i.e. existing incentive programs) and gathering insights from performance data. Present data-driven recommendations to influence decision-making and prioritize high-impact initiatives.

Qualifications:

• Proven experience in GTM strategy, sales strategy, and program management within a SaaS or technology-driven organization.
• Strong track record of driving alignment between cross-functional teams and delivering measurable business outcomes.
• Exceptional project management skills with the ability to prioritize and manage multiple initiatives.
• Proficiency in analyzing performance metrics and turning data into actionable insights.
• Effective communicator and collaborator, comfortable engaging with senior leaders and diverse stakeholders.
• Previous experience with Marketing Cloud and Digital AEs preferred.

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $157,900 to $236,900.

For California-based roles, the base salary hiring range for this position is $157,900 to $236,900.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.