Posted:
8/23/2024, 11:06:03 AM
Location(s):
Texas, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
Job Location
MasonJob Description
P&G Personal Healthcare is working to drive a step change in the way we approach digital. This individual will lead the analysis, development and implementation of superior digital strategy for PHC brands. The PHC SEO Strategist will be responsible for:
• Lead the Build, Deploy, Innovate, and/or Operate the MarTech technology stack typically across or between domains/brands/channels. This includes ensuring the right set of data, technology and architectural choices for integration, activation/execution, sufficiency, and enrichment to meet the business need most effectively.
Deliver real time insights and business transformation recommendations that improve our key measures, inform new business models, and optimize digital operations.
Be the trusted leader, influencer, and practitioner of SEO ecosystem to deliver business results for your respective brands, category and/or region.
Leverage strong business acumen to act as an educator and translator between Marketing and IT to ensure the technology can meet the business needs.
Influence, lead, collaborate and communicate effectively across brand (Up to Senior Brand Director), other multifunctional and agency/external partner team members to align plans, solve problems, and deliver results.
Project manage technology requests from marketing, translating between technical and marketing requirements and making sure that marketing's systems adhere to IT policies including cybersecurity and privacy mandates.
To deliver, the ideal candidate will be able to demonstrate:
Critical Thinking: Balancing our owned digital presence and where we have a right to win vs. where we should pay to protect against competition is a strategic balance. Ensuring we have an eye towards efficiency, effectiveness and continuous improvement will be key to success.
Courageous Leadership: This role with span a portfolio of brands. To succeed in this new role, the candidate must have a strong record of being able to collaborate, lead and and support the media & brand organization
Data-driven / Analytical Mindset: This person should have an intellectual curiosity and be able to combine data and relevant information in a way that enables them to identify new insights and turn them into actions that drive results.
Agility & Bias for Action: This will be a fast-paced, matrixed environment, so it is important for this person to be a driven self-starter who acts an owner of the business, but also has the flexible to effectively respond and adapt to changing conditions.
Ability to thrive under pressure: Digital is a fast paced, evolving environment. The candidate should be able to ebb and flow with brand needs and manage response times accordingly.
Job Qualifications
Strong experience in Google Analytics, Google Data Studio, and Google Ads, SEM Rush, and the like.
Proven experience in the digital marketing industry with core experiences in the Marketing Technology stack or Marketing data & analytics with knowledge built across more than one domain.
Proven leadership of marketing technology domain areas and/or brands or brand programs.
Proven business results in marketing technology.
Proven project management capabilities.
Strong business verbal and written communication skills, with the ability to influence decisions.
Strong collaborator and thought leader with a growth mindset.
Qualifications (Preferred):
Certifications related to digital marketing, such as the Online Marketing Certified Associate (OMCA).
Experience with using and working with data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value.
Strong Analytics skills including tools such as KNIME, Python, Power BI, and Tableau.
Expert in Microsoft Office suite of tools including Excel, PowerPoint, Word.
Multiple experiences working in any of the digital marketing domain areas (e.g., Direct to Consumer Selling, eCommerce, Consumer Relationship Marketing (CRM), Search (SEM, SEO, Analytics), Web/Mobile Digital Presence & Traffic Generation, Digital Media & Programmatic Media Buying, Social Insights and Analytics, Content Management).
Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.
Procter & Gamble participates in e-verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Job Schedule
Full timeJob Number
R000112529Job Segmentation
Experienced Professionals (Job Segmentation)Starting Pay / Salary Range
$85,000.00 - $115,000.00 / yearWebsite: https://yorkmarketing.ca/
Headquarter Location: Toronto, Ontario, Canada
Employee Count: 11-50
IPO Status: Private
Industries: Advertising ⋅ Marketing ⋅ Sales ⋅ Young Adults