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Job Type:

Employee

Duration in Months (for fixed-term jobs):

N/A

Job Family:

Communications and Advisory Services

# of Open Positions:

1

Faculty/Service - Department:

Student Health, Wellness and Support

Campus:

Main Campus

Union Affiliation:

SSUO

Date Posted:

décembre 05, 2024

Applications must be received BEFORE:

décembre 16, 2024

Hours per week:

35

Salary Grade:

SSUO Grade 11

Salary Range:

$87 272,00 - $110 239,00

About Student Affairs :

Student Affairs is at the very heart of the student experience at the University of Ottawa. We recruit the very best future students, support them throughout their university years and leave them well-prepared for fulfilling careers and future studies. Our team of more than 600 dedicated staff provides the services that keep students happy, well and thriving as they pursue their ambitions. We help them apply and enrol for courses, we oversee 11 residences and an award-winning Dining Hall, we organize fun events and varsity sports activities, we run an innovative career development and experiential learning program and much more!

There’s nothing more rewarding than helping future generations reach their full potential at a world-class university. With our wide variety of career opportunities and professional development pathways, we’re sure that you’ll enjoy the experience as much as our students do.

Position Purpose

The role of the Senior Specialist, Communications and Marketing is to act as a conduit between the Student Affairs business units and members of the Marketing and Communications teams to ensure that the communications efforts of the business units are integrated, strategic and relevant. The Specialist is also responsible for the omnichannel vision of the marketing and communications ecosystem while prioritizing the most effective and relevant student vehicles, depending on the objectives to be achieved.

The role is dedicated to developing and leading the implementation of communications and marketing strategies to promote the University of Ottawa's supported services, priorities and sector initiatives to current and prospective students.

Specifically, the incumbent working in the Student Health, Wellness and Support Sector will develop and implement strategies that support the dissemination of health and wellness information in order to enhance access to services, promote health equity, reduce stigma and contribute to a health literate campus community.

The Senior Specialist works closely with the Student Affairs Marketing and Communications office managers and their teams, to maximize the reach and effectiveness of student services promotional efforts across a wide range of communication channels, including web, print, video, social media, advertising and events.

In this role, your responsibilities will include
 

Consulting :  

• Collaborate with stakeholders by acting as an entry point for all marketing and communications support requests for the entire business unit served.
• Act as a resource person, providing business unit leaders with advice based on in-depth knowledge of operations and relevant available data.  
• Lead and support the development and implementation of all communications and marketing plans and strategies for the sector or business unit served, providing expert advice to improve the reach and engagement of communications efforts with current and/or potential students. 
• Work closely with Student Affairs marketing and communications managers and functional strategists to prioritize and execute all files.
• Support the mission, vision and strategic directions of the Associate Vice-Rector for Student Affairs in the development of proposed strategies and content.

Supervision of product and content creation : 

• Develop, oversee the creation and production of relevant content to support the omnichannel vision of proposed strategies, in a multi-vehicle environment (e.g. social media, digital channels, Web, video and print), according to needs and proposed strategies.
• Act as the person responsible for implementing proposed strategies and content, assigning tasks to project communications officers, digital strategists, graphic designers and other MARCOM colleagues as required.
• Ensure quality control of communications products by approving them to ensure they meet the University's standards in terms of language and student and university branding, as well as best practices in the marketing and communications field.

Project management :  

• Ensure that sectoral priorities are properly prioritized and allocated according to the Marketing & Communications team's ability to successfully complete assigned projects.
• Work closely with all stakeholders, including university marketing and communications teams; supervise cross-functional teamwork and foster communication and problem-solving.
• Produce regular assessments of performance and opportunities on which to base future marketing and communications plans developed with business units.
   

Research & Analysis : 

• Conduct in-depth research to fully understand target audiences, the competitive environment and preferred marketing and communications vehicles, within the context of the omnichannel environment prescribed by the Marketing and Communications team's overall vision.

What you will bring :

• Bachelor's degree from a university institution in a field focused on marketing, communications, public relations, or journalism or other related discipline, or equivalent combination of education and experience.
• Seven (7) years of professional experience in the design, implementation and evaluation of marketing and communications strategies.
• Demonstrated skills in strategic planning and implementation of comprehensive marketing and communications plans.
• Demonstrated skills in the development and implementation of digital strategies and associated content.
• Demonstrated experience in developing a variety of communication products and content for various platforms.
• Strong data interpretation skills and excellent understanding of best practices in the digital world. Ability to understand and interpret industry analytical data and apply it to product planning and design to meet client and audience objectives
• Ability to communicate in English and French (oral and written communication)
• Excellent judgment, initiative, creativity, flexibility, tact and diplomacy.
• Ability and skill in resolving difficult situations and sensitive issues that could impact the brand.
• Established credibility and authority and experience building trust and influence with client departments.
• Self-motivated and an excellent team player.
• Proven ability to build partnerships or productive working relationships with a wide range of internal and external partners.
• Ability to meet the needs of multiple clients and partners at once and achieve a balance between speed of execution, quality and accuracy.
• Excellent interpersonal and problem solving skills.
• Willingness to work flexible hours, including evenings and weekends.
• Willingness to travel when necessary.

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa: 

Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact [email protected] to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click here to find out more.

If this is a front-line position with responsibilities to interact with students, selected candidates must be rated at the Low Advanced proficiency level or higher for both oral comprehension and reading comprehension in their second official language. The rating is determined by a proficiency test designed by the Official Languages and Bilingualism Institute.

Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.