[Pfizer] Marketing Director IM/HOS/AV

Posted:
8/7/2024, 5:00:00 PM

Location(s):
Tokyo, Japan

Experience Level(s):
Senior

Field(s):
Growth & Marketing

The IM/HOS/AV team are looking for a marketing leader who will play a key role strategically leading a diverse portfolio that includes Eliquis, Paxlovid, Toviaz, Zavicefta and Rimegepant. In addition, this role will also be responsible for managing pipeline brands in therapy areas such as obesity and COVID and RSV treatments.  As a member of the Japan IM/HOS/AV Leadership team, the Marketing Director will be responsible for leading strategic brand planning, portfolio life cycle management, launch excellence planning, omnichannel strategy and execution of operational plans to meet customer needs, optimize patient outcomes and deliver on IM/HOS/AV commercial goals. The Marketing Director will lead a high performing, engaged, innovative team, championing their continued growth and development and committed to successfully embracing the Co-lab model.

Lead all aspects of strategic brand planning and commercial management, delivering strategies and tactics to achieve financial budget (revenue and IBT in Operating Plan) for the portfolio Make trade-off decisions to prioritize focus areas and spend investment to maximize brand and launch performance Lead the development and execution of Brand Plans, including developing robust omnichannel strategies and content to meet customer needs, optimize patient outcomes and maximise brand opportunities and values. Proactively shape the market for new pipeline launches. Partner and collaborate with relevant Global & ICO teams and locally with sales, P&HE, ISE and HSP Coach team members to develop and deliver strategic priorities, materials and resources for customer-facing colleagues Partner with Finance to develop business forecasts and regularly track performance against budget targets Partner with medical affairs, regulatory, legal and compliance to ensure strict adherence to promotional guidelines and 100% compliance with all law, regulation, SOP, internal or external rule/policies.

Behavioral Skills

  • Understanding and demonstration of all actionable attitudes
  • Strong enthusiastic leadership and ownership mindset to drive the business.
  • Robust logical thinking capability for analyzing data and information, and for communicating with senior management in a well-organized way.
  • Strong problem-solving capability demonstrated in the ability to connect the dots (understand interdependency) and to prioritize data and information.
  • Strong ability to be insightful, innovative, entrepreneurial, and collaborative.
  • Track-record of active contribution to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas
  • Deep customer insight informs idea creation and innovative marketing strategy
  • Demonstrated ability of working with and influence on multiple internal stakeholders and functions, including global, cross functional and other BU colleagues.
  • Demonstrated ability to develop KOL and external stakeholder relationships and networks
  • Ability to develop future Pfizer leaders by coaching, as well as outstanding human-relationship capability for team building is required.
  • Proven collaboration skills to effectively influence, guide, coach peers and other colleagues to achieve meaningful outcomes and create positive business impact

Technical Skills 

  • Strong marketing competency.
  • Excellent financial acumen in addition IT literacy for forecasting and business case development.
  • Knowledge of pharmaceutical and healthcare industry and external environment.
  • Strong track record of compliance, integrity
  • Excellent presentation skill, communication skill, coaching skills and English skills
  • Strong project and process management skills, along with the ability to work on multiple tasks and to prioritize effectively

Experience

  • Extensive experience developing and implementing pharmaceutical business strategy.
  • Experience in developing and implementing omnichannel marketing strategy
  • Proven track record of leading projects, driving changes, and organizing teams that successfully achieve milestones and deliverables.
  • Experience working in multiple cultures and demonstrated ability to work effectively across cultures.

  
Work Location Assignment: Flexible

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

#LI-PFE