*Our client is a purpose-driven healthy and sustainable snacking company committed to creating delicious and nutritious snacks.
**This position is hybrid, 3 days in office in North York, Canada.
Position Summary
Reporting to the Vice President, Marketing, the Sr. Manager, Insights will champion a deeper, richer understanding of the consumer/shopper across the organization and will spearhead initiatives to unlock and integrate insights into marketing decisions. This is a new role, and the right candidate will bring deep expertise in designing/managing custom research projects while informing strategic and tactical marketing initiatives.
You will be responsible for anticipating and assessing the business’s insight needs, providing both strategic and tactical recommendations to seize key opportunities. This includes optimizing the value of existing research, managing the research budget, and enhancing the insight capabilities of the marketing team. You will also lead the development of a comprehensive learning agenda, working closely with the broader marketing team to identify and solve key business and brand challenges with actionable solutions.
Primary Responsibilities as follows-
AIP Connect believes in equal opportunity. Our recruitment consultants are committed to inclusive recruitment and selection practices and will not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation.
Accessibility: If you need any accommodations during the interview process, please let us know.