Audience Management Lead

Posted:
12/10/2024, 11:31:50 PM

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Remote

Overview: 

Individual contributor within a Marketing department or area.  Has subject matter expertise pertaining to area of responsibility.  Responsible for conceptualizing, development, execution and evaluation of marketing programs related to a market segment or business.

May be team lead (without supervisory responsibility), coach others, and/or guide third-party (contractor) activities.  Sphere of influence is primarily within department.

Primary Responsibilities:

  • Understands needs mission, vision and strategic direction of the enterprise
  • Develops strong relationships primarily across the department and with key partners across the division, when necessary.
  • Acts as a subject matter expert for domain.  Able to influence, create alignment, and inspire action across colleagues.
  • Keeps apprised of relevant best practices with no supervision from others. May help shape department, architecture and/or framework.
  • Able to translate requirements into appropriate tasks/assignments. Provides realistic delivery timelines.
  • Communicates clearly with team members as well as stakeholders across the enterprise.
  • Supports the implementation of procedures, practices, and routines within area.
  • May represent M&T in external events for research and networking activities that benefit the company.
  • Able to complete assigned work with no assistance from others.  Proactively and effectively leverages other team members to complete assignments
  • Understand and adhere to the Company’s risk and regulatory standards, policies and controls in accordance with the Company’s Risk Appetite.  Identify risk-related issues needing escalation to management.
  • Promote an environment that supports diversity and reflects the M&T Bank brand.
  • Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
  • Complete other related duties as assigned.

Managerial/Supervisory Responsibilities:

None

Education and Experience Required:

Bachelor's Degree

5 years of marketing experience (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)

Experience in dealing with escalated issues and resolving unique and significantly complex problems

Has demonstrated strong working relationships with internal and external partners

Ability to research, evaluate and recommend changes to initiative or project

Experience in mentoring and/or onboarding more junior talent

Technical Expert and/or independent judgment

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $0.00 - $0.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation. The range listed above corresponds to our national pay range for this role. The specific pay range applicable to you may vary based on your location.

Location

Clanton, Alabama, United States of America