EDUCATIONAL QUALIFICATIONS

Minimum qualification: A Bachelor’s Degree in Marketing OR marketing related qualification

RELEVANT EXPERIENCE

• 5-8 years experience in Media advertising and Digital marketing with proven successful experiences in leveraging Data analytics & Digital ad tech solutions
• Graduated in Marketing/Communication/Business School
• Strong analytical skills and data-driven decision maker
• Ability to demonstrate initiative and problem-solving skills
• Agile and capacity to adapt quickly to challenging and frequently changing environments.
• Positive mindset and team spirit
• Fluent in English

Main Tasks and Responsibilities

• Drive innovation to deliver Precision Marketing (i.e., AI usage for Media & Content)
• Define Precision Marketing Strategy for the region & ensure its implementation.
• Joint Business Partner Management and drive innovation
• Lead Business Plan / Mid Term Plan planning & support product milestones.
• Support country marketing operations teams in regional investments decisions
• Identify/implement new & innovative solutions to deliver content & media.
• Manage agency partner to drive the change & deliver excellence in operations /efficiency.
• Drive Media productivity
• Foster Precision Marketing tactics deployment across the region & prepare cookie less/consent world.
• Leverage Joint Business Partner relationships and drive innovation.
• Drive Effective & efficient overall budget strategy & align with business objectives.
• Enable precision marketing capabilities by supporting implementation & roll out of the required tools.Lead marketing mix modelling tool deployment and usage across the Regional Business Unit

MAJOR ACCOUNTABILITIES

• Lead precision marketing strategy development and deployment for the region,
• Analyse, monitor and manage key performance areas vs. objectives of the business and competitors including Funnel Performance for brand and models.

COMPETENCIES AND ATTRIBUTES

• Strategic management including analytical and evaluative thinking with brand and digital management.
• Customer focus
• Customer experience, CMS management & Digitalisation
• Project management
• Experience of working with third party suppliers(agencies)

• Technical skills

  CMS, Adobe analytics, Salesforce CRM, Journey mapping, Google analytics, Tagging, SEO, SEM, UX,UI      

Gauteng South Africa