Sr/Mgr, Field Marketing Manager (EAST)

Posted:
10/1/2024, 4:54:37 AM

Location(s):
Exeter, New Hampshire, United States ⋅ New Hampshire, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

About Cleerly

We’re Cleerly – a healthcare company that’s revolutionizing how heart disease is diagnosed, treated, and tracked. We were founded in 2017 by one of the world’s leading cardiologists and are a growing team of world-class engineering, operations, medical affairs, marketing, and sales leaders. We raised $223M in Series C funding in 2022 which will enable rapid growth and continued support of our mission. Our teams work remotely and have access to our offices in Colorado, New York, and Portugal. 

Cleerly is creating a new standard of care for heart disease through value-based, AI-driven precision diagnostic solutions with the goal of helping prevent heart attacks. Our technology goes beyond traditional measures of heart disease by enabling comprehensive quantification and characterization of atherosclerosis, or plaque buildup, in each of the heart arteries. Cleerly’s solutions are supported by more than a decade of performing some of the world’s largest clinical trials to identify important findings beyond symptoms that increase a person’s risk of heart attacks. 

At Cleerly, we collaborate digitally and use a wide variety of systems. Our people use Google Workspace (GMail, Drive, Docs, Sheets, Slides), Slack, Confluence/Jira, and Zoom Video, prior experience in these areas is a plus. Role or department specific technology needs may vary and will be listed as requirements in the job description. 

About the Opportunity

Cleerly is seeking an experienced and dynamic Field Marketing Manager  (Cardiovascular) for our East region.  Our dream candidate thrives at the intersection of sales and marketing and is eager to create innovative and strategic marketing programs and events that drive business results. This person has a passion for data-driven marketing and personalized engagement to enhance customer relationships, drive lead generation, expand market share, and position Cleerly as a leader in the Cardiovascular space. This role will collaborate cross-functionally to activate marketing campaigns and programs across the sales organization, as well as gather and share feedback to ensure marketing initiatives are aligned with sales needs.  This role requires a seasoned manager with a deep understanding of the Healthcare industry, exceptional strategic and analytical skills, and the ability to work in a dynamic, fast paced environment.  The ideal candidate will have 8+ years of marketing experience in the healthcare industry (diagnostics, device, biotech), preferably in Cardiovascular. 

Responsibilities

  • Collaborate with Marketing and Sales to develop and execute targeted marketing tactics that support business objectives; adjusting course as needed in response to changing conditions.
  • Partner closely with the Cardiovascular sales team (east) to understand their needs, goals, and objectives.
  • Collaborate effectively with the Marketing and Sales teams to ensure that local events and programs are successful, and that all prospects and customers are receiving an on-brand, best-in-industry experience regardless of how they interact with our programs.
  • Plan, execute, and manage regional in-person field marketing events in the US that are compelling and engage target audiences, generate qualified leads, build brand awareness, and pull through revenue at existing clients.
  • Analyze event and program performance metrics and identify areas of improvement and actionable recommendations for future programs, including ROI metrics (in partnership with marketing operations), volume changes, etc. 
  • Maintain alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy.
  • Travel to events to oversee on-site execution and ensure all attendees receive a best-in-class experience.
  • Collaborate with the marketing team to adapt high-quality content assets that drive results with our target audience and support sales efforts.
  • This is a strategic as well as an execution role, so the ideal candidate is a self-starter with a natural curiosity to learn and to explore with the ability to manage numerous projects simultaneously in a dynamic, fast-paced environment

Requirements 

  • Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
  • 8+ years of marketing experience, with a strong focus on marketing, field sales, field marketing. Experience MUST be in healthcare (diagnostics, device, biotech).  Strong preference for Cardiovascular experience
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Excellent leadership and team management skills.
  • Strong analytical and strategic thinking abilities.
  • Exceptional communication and interpersonal skills.
  • Experience in content development and digital marketing.
  • Ability to work in a fast-paced, dynamic environment

Salary: $120,000 - $150,000

 *Total Target Compensation (TTC): Total Cash Compensation (including base pay, variable pay, commission, bonuses, etc.). We hire employees anywhere within the United States and account for geography when determining base salary.

Working at Cleerly takes HEART. Discover our Core Values:

  • H: Humility- be a servant leader
  • E: Excellence- deliver world-changing results
  • A: Accountability- do what you say; expect the same from others
  • R: Remarkable- inspire & innovate with impact
  • T: Teamwork- together we win

Why you should apply:

  • PURPOSE: Cleerly’s purpose is to create a world without heart attacks. With our new paradigm for precision heart care, we will leave big footprints in the sands of time. Help us make that a reality!
  • GROWTH: We prioritize learning and growth. As a rapid growth company, there is always space for new challenges and responsibilities.
  • OWNERSHIP: Everyone on the team contributes to our success, so everyone has equity in the company through our employee stock option incentive plan.
  • BENEFITS: Cleerly offers a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. Along with stock options and a 401(k) match program that helps you invest in the future, Cleerly also offers company wide holidays, a winter break, as well as a self-managed PTO policy. Additional benefits include, wellness, home office and learning & development stipends and parental leave benefits for new parents.

Don’t meet 100 percent of the qualifications? Apply anyway and help us diversify our candidate pool and workforce. We value experience, whether gained formally or informally on the job or through other experiences.

OUR COMPANY IS AN EQUAL OPPORTUNITY EMPLOYER.  We do not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.

Job duties, activities and responsibilities are subject to change by our company.

 

#LI-AN1

#LI-Remote 

#Cleerly