About the job

The Red Hat Marketing team is looking for a Principal Program Marketing Manager to join us in Latin America, to support Commercial Segment. In this role, you will oversee key programs, events, and initiatives that generate demand, increase revenue, and build brand awareness for Red Hat solutions as a team lead. You'll work closely with the broader cross-functional marketing teams including Latam Marketing Team, and pre-sales team to create integrated campaigns. You will also influence the field marketing plan, including digital marketing, field events and 3rd Party events etc. As a Program Marketing Team Lead, you’ll build initiatives for solution based campaigns with the team and executive the plan to achieve organizational goals.

What you will do

• Plan and deliver regional marketing campaigns, events, and initiatives aligned to achieve organizational goals

• Collaborate with teams and stakeholders across the organization to plan and deliver marketing initiatives that generate demand, awareness of our offerings and solutions, and overall market share

• Develop and implement integrated marketing campaigns focused on demand generation

• Manage the lead funnel and guide effectiveness and efficiency for campaigns, including monitoring top-of-funnel volume, funnel conversion rates, and pipeline generated

• Manage allocated budget, ROI, and marketing mix across the region

• Analyze results, metrics, and reports to define effectiveness of program activities

• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes

What you will bring

• 8+ years of B2B program marketing experience, preferably in the technology field

• Demonstrated ability to create and develop strategies and integrated marketing campaigns, with the ability to carry out the tactical elements of these plans

• Solid project management, planning, and organizational skills with attention to detail

• Ability to take the initiative and deliver projects with minimal supervision

• Excellent written, verbal, and presentation skills 

• Ability to develop relationships and communicate across all levels of the organization

• Ability to handle multiple urgent tasks, projects, and relationships

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About Red Hat
Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates have the flexibility to choose the work environment that suits their needs from in-office to fully remote to office-flex. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact. Opportunities are open. Join us.

Diversity, Equity & Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.

Equal Opportunity Policy (EEO)
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