Job Summary: We’re seeking a dynamic Marketing Manager to drive the B2C success of our ambitious Local Marketplace initiative. This role will be at the forefront of our expansion, enabling multiple market launches that will help scale the business as it grows. 

About Walmart Local Marketplace  

The Local Marketplace team is a newly formed business unit within Walmart Marketplace dedicated to building and scaling new ways for customers to conveniently shop local businesses and products they love within the Walmart app and Walmart.com.

What You’ll do: This person will serve as the primary liaison between marketing, go-to-market, and customer experience teams to ensure aligned execution. The ability to align these cross-functional groups will be crucial in executing smooth launches that resonate with local consumers and drive rapid adoption. 

What you’ll bring:  

Market Launch Strategy:  

• Develop and implement comprehensive go-to-market playbooks, encompassing pre-launch, launch, and post launch phases. 

• Define team responsibilities, establish timelines, and create scalable processes to accelerate market launches and drive market adoption. 

• Validate critical launch hypotheses through in-depth customer research, data analysis, and iterative testing. 

• Monitor and report key performance indicators to assess market health, success, and marketing effectiveness. 

• Conduct post-launch analysis to identify areas for improvement and optimize future launches. Codify best practices. 
   

Launch Planning & Execution: 

• Lead and project manage go-to-market planning within the marketing team and across relevant teams. 

• Streamline cross-functional communications and processes to ensure efficient launch execution. 

• Track launch progress and identify potential risks and challenges so they are proactively addressed. 

Minimum Qualifications: 

Bachelor’s degree in Business, Marketing, Communications, or related field and 5-7 years’ experience in marketing or related field.  

Preferred Qualifications:  

N/A 

You’ll sweep us off your feet if..... 

You combine creative thinking with analytical thinking 

You are highly collaborative with ability to build relationships & influence cross-functionally  

You are endlessly curious with the ability to deal with ambiguity & remain agile as business priorities shift 

You know how to guide a strategy all the way through to meaningful results for the customer and our business. 

You enjoy building plans and understand how to measure them  

You are an effective communicator and able to take complex subject matter and distill it to clear, meaningful actions and insights 

You have high standards and help encourage excellence across your peers and partners 

You have a preference for a fast-past, entrepreneurial environment