Marketing Strategy Director

Are you looking to grow your career as a Marketing Strategy Director with a market leading software solution company? Do you thrive in leading projects through strategic thinking, problem solving, driving workflow process and efficiencies? Come join us!

As MKT Director, in Tax & Accounting Segment, you will be responsible for driving all marketing strategies and activities to meet business objectives in the BRAZIL. He/She is accountable for developing a comprehensive marketing strategy and a set of marketing programs and tactics to achieve the financial and strategic objectives of the TAP business, leveraging resources on their team and in partnership with centers of excellence in marketing and other functions. 

This leader will be responsible for marketing strategy for this segment across all our offerings. They will be accountable for driving business results in collaboration with multiple cross-functional teams, as well as functional marketing groups, including but not limited to: campaign planning and design, sales and product alignment, content and product marketing, analytics and budget management. This is a highly visible position that liaises with Segment Vice President, Directors and C-suite executives. The ideal candidate will be passionate about driving TR growth across Tax & Accounting products, and key partners, and exude ownership of the business and be able to deliver tangible results in a matrixed environment.

This role reports to the LatAm MKT Vice President, and into the Chief Marketing Officer organization.

About the Role

• Implement and manage processes to ensure smooth operation of strategic marketing plans, performance measurement, and infrastructure

• Collaborate on the execution of worldwide, regional or local marketing and promotional activities and coordinate marketing deliverables and related activities across key internal cross-functional groups

• Localize and coordinate execution of Marketing plans that are generated in response to segment/regional market needs and determine the ideal mix of tactics

• Monitor regulatory changes/impact on the market and proactively feed back market insight to all stakeholders, identifying new opportunities and processes for marketing to bring the voice of the customer into the organization

• Implement metrics to effectively measure ROI for each initiative, and contribute to the transparency of reporting.

• Manage brand positioning, strategic MarComms, advertising, internet marketing, company-wide promotions and events, email and direct mail tools. May provide a comprehensive program of marketing capabilities to the local sales channel

• Accountabilities 

• Delivery of effective marketing strategies to fuel sales funnel, from marketing qualified lead to closed sale  

• Establish and deliver the financial targets for the segment 

• Delivery of sales growth through targeted marketing strategies 

• Ensure customer voice is driving marketing actions 

About You

Essential Skills and Experience for the role of Marketing Strategy Director in Tax & Account Professionals:

What You Need to Succeed

• Experience leading global teams in a matrixed environment with a data-driven approach.

• Extensive leadership experience in enterprise technology and cloud-centric industries; scale and sophistication of a large global business.

• A track record of success as an innovator and marketing strategist with 10 or more years of diverse experience in the technology industry.

• Demonstrated experience leading and growing a successful SaaS marketing organization of large scope, global reach, and complexity.

• Large experience in financial service environment is crucial. 

• Confirmed experience driving marketing strategy and programs (thought leadership, demand generation) at scale.

• Depth of knowledge and experience effectively crafting and running demand generation strategies, working closely with Sales and Product Marketing leadership.

• Steadfast focus on the customer experience.

• Deep understanding of marketing's role in delivering time-to-value as well as topline revenue.

• Undergraduate degree required, further relevant education preferred e.g. MBA

• Fluent in written and spoken English, Portuguese and Spanish

• Knowledge of the domains in which Thomson Reuters operates such as Legal and Tax Technology, Media

• Relevant experience working in top tier strategy consulting or in-house strategy teams

• Excellent written and verbal communication skills with strong narrative and visual storytelling ability

• Synthesis and simplification of complex ideas

• Proven project management skills; the ability to manage multiple projects with competing demands

• Proven experience working in large, complex, global organization

• Successful track record of collaboratively working with colleagues across regions, markets and cultures

• Flexibility in working across multiple time zones

• A team player who can effectively influence and develop relationships with cross-functional teams

• Ability to move at pace, developing pragmatic options and solutions and bringing stakeholders along on the journey
   

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O que iremos te oferecer?
 

Você irá se juntar a uma empresa com ambiente de trabalho inclusivo, comprometida com seu desenvolvimento profissional e pessoal por meio de:

• Modelo de trabalho híbrido: Adotamos o modelo de trabalho híbrido e flexível (de 2 a 3 dias por semana no escritório, dependendo da função), oferecendo uma experiência que proporciona conexão das equipes de maneira digital e fisicamente.

• Wellbeing: plano de benefícios abrangente que inclui assistência médica e odontológica, acesso a plataformas de bem-estar físico e psicológico, benefício flexível de vale alimentação ou refeição.  Férias flexíveis, dois dias de folga para saúde mental em toda a empresa; trabalho remoto por até 8 semanas em um ano, sendo que 4 dessas semanas podem ser fora do país e as demais no país, e programas de incentivo aos funcionários. Programa de Apoio ao Colaborador com recursos para o bem-estar mental, físico e financeiro.

• Cultura: empresa globalmente reconhecida e premiada por igualdade, diversidade e inclusão, flexibilidade, equilíbrio entre vida pessoal e profissional e muito mais.

• Aprendizado e desenvolvimento: Acesso ao LinkedIn Learning; Talent Marketplace interno com oportunidades de trabalhar em projetos de diferentes equipes; plano de mentoria e Ten Thousand Coffees Thomson Reuters, programa de conversa com líderes.

• Impacto social: quatro grupos de recursos empresariais orientados por funcionários; dois dias de voluntariado remunerado anualmente; iniciativas ambientais, sociais e de governança (ESG) para impacto local e global.

• Trabalho com propósito: ajudamos nossos clientes a buscar justiça, verdade e transparência. Juntos, com os profissionais e as instituições que atendemos, ajudamos a defender o estado de direito, a fazer girar as engrenagens do comércio, a capturar agentes mal-intencionados, a relatar os fatos e a fornecer informações confiáveis e imparciais a pessoas de todo o mundo.

Como uma empresa global, contamos com a diversidade de culturas e pensamentos para atingir nossos objetivos. Para garantir que possamos fazer isso, buscamos talentos qualificados em nossas operações em todo o mundo, independentemente de raça, cor, gênero, nacionalidade, religião, deficiência, idade, estado civil ou qualquer outra classificação protegida pela legislação nacional ou local. Temos orgulho de sermos um empregador que oferece oportunidades iguais de emprego.
 

 Ao clicar em “Candidatar-se”, será iniciado o processo de envio de uma candidatura. Se tiver alguma dúvida antes de clicar em “Candidatar-se”, entre em contato com o recrutador.
 

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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