GENERAL PURPOSE OF THE JOB:   

We are seeking an experienced and strategic Manager of Marketing Analytics to lead our marketing analytics capability. The ideal candidate will be responsible for driving data-driven decision-making, optimizing marketing strategies, and enhancing the overall effectiveness of our marketing efforts. This role requires a deep understanding of data analysis, strong leadership skills, and the ability to translate complex data into actionable insights. Develop partnerships with distribution and enterprise analytics teams to determine the value of efforts across all Marketing touchpoints and campaigns.

 ESSENTIAL DUTIES AND RESPONSIBILITIES:   

• Develop and implement a comprehensive marketing analytics strategy to measure and optimize marketing efforts across various channels and campaigns.
• Analyze marketing data to identify trends, opportunities, and areas for improvement.
• Collaborate with marketing, sales, and product teams to define key performance indicators (KPIs) and develop reporting frameworks.
• Present insights and recommendations to senior leadership to inform strategic marketing decisions.
• Oversee the creation and ongoing optimization of dashboards and reports to track marketing performance and identify opportunities to maximize our efforts.
• Implements and tests tagging in analytics platforms to ensure performance is trackable and data collection is accurate.
• Recommend and assist in Channel Marketing and Creative teams in conducting A/B testing and other experimental methodologies to enhance targeting, creative and overall campaign performance.
• Partner with data science to use advanced statistical techniques and data modeling to predict customer behavior and identify target audiences.
• Ensure data integrity and accuracy by establishing and maintaining data governance practices.
• Utilize GA4 to monitor user behavior, traffic sources and conversion paths, providing comprehensive insights to campaign owners and business stakeholders.
• Stay up to date with industry trends and emerging technologies.
• Providing guidance and consultation to marketing and creative teams on applying analytics best practices that enable testing and measurement programs.
• Manage relationships with external vendors and partners as needed. 

SUPERVISORY RESPONSIBILITIES: 

Direct Reports: None 

Indirect Reports: None 

EDUCATION AND/OR EXPERIENCE:  

• Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, Data Science, or a related field. Master’s degree is preferred.
• Minimum of 5-7 years of experience in marketing analytics or a related field.
• Proficiency in data analysis tools and software (e.g., Google Analytics, Tableau, SQL).
• Experience in the Insurance or Financial Services industry. 

CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:

• Certification in data analytics or related areas preferred 

KNOWLEDGE, SKILLS AND ABILITIES:   

• Strong understanding of digital marketing channels and metrics.
• Experience with statistical analysis software (e.g., R, SPSS, SAS) or programming languages (e.g., Python) is a plus.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
• Proven ability to manage multiple projects and prioritize tasks in a fast-paced environment.
• Ability to work cooperatively and successfully with employees, customers, and other outside third parties.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
• Ability to successfully handle pressure and meet deadlines in a fast-paced work environment.
• Knowledge of machine learning techniques and applications in marketing.