GENERAL PURPOSE OF THE JOB:   

The Social Media Specialist/Strategist is responsible for the development, execution, and management of American Equity’s social media strategy across multiple platforms.  The individual collaborates with stakeholders to deliver a high-quality social media experience that meets both brand and business objectives. 

ESSENTIAL RESPONSIBILITIES

• Executes social media end to end, including content planning, creation, review, scheduling, monitoring, and engaging according to company policies and procedures.
• Collaborates with the Integrated Brand Marketing Strategist to refine the American Equity and Eagle Life social media strategies to drive awareness, engagement, and conversion.
• Community Management: Monitors our online community and engages appropriately by responding to comments or mentions in a manner that helps build the brand and protect brand reputation. Elevates risks to appropriate parties internally.
• Content:
  • Partners with the creative team to develop compelling content tailored to target audiences and specific platforms.
  • Curates relevant content that engages the target and positions us as a thought leader.
  • Collaborates with multiple partners including brand, channel marketing, sales, and internal communications to ensure consistent messaging across all channels.
  • Communicates with management about social media activities. 
• Campaign Management:
  • Develops, plans, and executes social media campaigns as part of line of business campaigns.
  • Recommends paid social approach and establish test and learn strategy by platform.
  • Educates cross functional partners and social media users on best practices and identifies ongoing training opportunities.

• Analytics:
  • Collaborates with CX team to establish KPIs, track, report, and optimize.
  • Develops an executive dashboard to deliver regular insights and recommendations.
  • Monitors and analyzes the latest social media trends, tools, and best practices to ensure we are competitive in the space.
• Performs other related work as assigned.

SUPERVISORY RESPONSIBILITIES:
None required for this position.

EDUCATION AND/OR EXPERIENCE: 

• Bachelor’s Degree Marketing or related field; and four (4) years of related experience; or equivalent combination of education and/or experience.
• Prior social media marketing experience required. CX and email marketing experience preferred. Background in financial/annuity market writing is a plus.

CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:

None required for this position.

KNOWLEDGE, SKILLS AND ABILITIES:   

• Strong understanding of social media platforms, best practices, analytics and scheduling tools.
• Demonstrated ability to create engaging content and campaigns specific to targeted audiences.
• Excellent written and verbal communication skills, and strong understanding of brand voice.
• Ability to take ownership of initiatives and projects from conception to completion.
• Ability to use data and reputable sources to inform strategy and content, analyze data, and identify trends.
• An excellent communicator with strong interpersonal skills and the ability to collaborate effectively with cross functional teams.
• Ability to work in a fast-paced environment, multi-tasking, managing multiple projects at various stages, and meeting tight deadlines.
• Familiarity with SEO, web traffic metrics, and graphic design tools preferred.