Overview

As an established thought leader within the transportation - public transit industry, you are motivated to make connections that enable others to work smarter with higher impact inside their organizations. You understand how organizations are more successful when using Esri’s technology and data and know how to see that replicated elsewhere.

As an Industry Manager, you will develop and oversee the execution of global go-to-market strategies to drive growth in new and existing markets in the transportation domain, and specifically the discipline of public transit. Your objective is to drive awareness and demand in target markets by positioning Esri GIS technology as uniquely suited to address existing and emerging industry challenges and opportunities. You will collaborate closely with teams in business development, corporate marketing, professional services, solutions, and software development to align industry trends with Esri technology for current and future demand.

Responsibilities

• Represent Esri as the subject matter expert in the public transit market. This should include knowledge in all aspects of public transit, including route planning, scheduling and operations, asset management, and performance monitoring. This should include bus, light rail and metro systems.
• Position Esri as a thought leader in the public transit industry. This includes participation in industry association committees, and presentations at association conferences
• Forecast and evaluate industry trends using a variety of data and proactively develop solutions and messages to address key business issues, drivers, and growth opportunities
• Develop, manage, and execute a comprehensive global marketing strategy for the public transit domain
• Develop and execute comprehensive industry marketing plans and programs, both short and long range, to support the GIS user community and grow the use of GIS in the transportation industry
• Share knowledge about competition and customer requirements to enable Business Development teams to be more effective
• Research, analyze, and monitor financial, technological, and market factors in the transportation industry to capitalize on service and market opportunities in the domain
• Investigate, understand, and develop new business in areas undeserved or not currently served with GIS applications in the public transit market
• Develop and recommend product/industry positioning, marketing collateral generation, and pricing strategies to support sales and revenue objectives
• Work with Product Development as a customer advocate for needs of the public transit market, providing industry feedback based on discussions with transportation customers
• Work closely with the sales staff, international division regional managers, and Esri international distributors to provide domain expertise, contacts, support, and guidance for working within the public transit community
• Collaborate with the business partner group to recruit, develop, and maintain partners and partner channels to ensure the delivery of solutions to the transportation sectors
• Represent and manage Esri’s presence at public transit industry-related conferences, trade shows, seminars, and other events domestically and internationally
• Build and maintain a strong GIS user community within the transportation related industry through printed collateral, e-newsletters, online forums, user groups, and other networking opportunities
• Advocate the use of GIS technology to the various transportation related trade associations such as APTA, UITP, TRB and others, and with standards organizations, and the media

Requirements

• 8+ years of demonstrated leadership and practical experience in a transportation discipline focused on the public transit market
  • 5+ years of GIS experience as it relates to transportation, including some combination of public transit planning and modeling, intelligent transportation systems for transit, public transit operations, safety management systems, asset management, accessibility and equity, among others
  • 5+ years of leadership experience with the ability to motivate, inspire, and achieve goals
• In-depth knowledge of development issues, challenges, workflows, and opportunities for improvement using GIS and its practical applications in the public transit domain
• Experience leading industry strategy, business development, and marketing programs including creating and managing influence plans and monitoring and reporting on results, coordinating integrated execution teams, and managing budgets
• Bachelor’s in planning, engineering, public or business administration, GIS or a related field
• Ability and willingness to travel domestically and internationally
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• General knowledge of spatial analysis and how it is used for problem solving
• Results oriented; ability to write and craft smart, attainable, realistic, time-driven goals with clear lead indicators
• Demonstrated excellence in written and presentation abilities
• Demonstrated understanding of marketing purpose and tactics

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