Who we want

Influential partners. Proven ability to influence cross-functional teams and stakeholders without direct authority, driving alignment and achieving business objectives through effective communication, relationship-building, and strategic negotiation

Strategic thinking. People that absorb and analyze information quickly to help make better business decisions and stretch our thinking for the future

Effective communicators. Can analyze and synthesize data/information for insights and communicate them in a consumable way for decision making

What you will do

As the Associate Manager of Strategic Evidence, you will take on the primary responsibility for developing and executing the Acute Care Evidence Strategy. This role involves collaborating with stakeholders to create comprehensive evidence generation plans, including the preparation of manuscripts, conference publications, and white papers.

Evidence Generation

• Serve as the primary liaison between Acute Care Marketing and Medical Clinical Affairs.

• Collaborate with stakeholders to develop evidence generation strategies, including manuscripts, conference publications, and white papers.

• Identify and pursue evidence generation opportunities with customers.

• Stay updated on industry trends and share knowledge across Clinical Affairs and other teams.

Customer Insights and Outcomes Research

• Design and execute economic value analysis and outcomes research.

• Tailor strategies to address both current and future customer evidence needs.

• Utilize advanced research methods to showcase product value from development to post-launch.

• Maintain relationships with Key Opinion Leaders (KOLs) and translate insights into actionable business strategies.

• Measure, monitor, and adjust evidence strategies to drive customer engagement.

Customer-Centric Development

• Improve customer responsiveness through innovative methods.

• Lead initiatives to develop new evidence and proof points based on evolving customer needs.

• Respond swiftly to market dynamics to maintain a competitive edge.

Strategy and Marketing Plan Development

• Support the creation of evidence strategy documents within strategic, marketing, and product launch plans.

• Ensure alignment between organizational goals and the marketing plan.

Value Segmentation

• Ensure product evidence aligns with the overall portfolio strategy.

• Contribute to value proposition development using clinical, operational, and financial evidence.

Marketing and Strategic Objectives

• Understand customer loyalty dynamics and anticipate future market changes.

• Define evidence opportunities to target various customer segments (non-users, exclusive users, competitive users, multi-brand users).

• Continuously monitor and assess current market strategies, recommending new data and outcome-driven approaches.

Sales Education

• Partner with the sales education team to develop content that integrates clinical, operational, and financial outcomes.

• Support curriculum development as needed.

Communication Strategy

• Collaborate with the MarComm team to ensure communication outcomes align with the marketing strategy.

Effectiveness and Customer Satisfaction Measurement

• Establish clear metrics, success criteria, and milestones to gauge effectiveness.

• Conduct post-launch analyses, implement lessons learned, and set short- and long-term improvement goals.

• Develop KPI strategies to evaluate the impact of marketing objectives on customer engagement.

Other Responsibilities

• Mentor and influence teams across the organization, fostering cross-divisional relationships.

• Demonstrate financial acumen in decision-making processes.

• Build and maintain relationships with industry thought leaders, organizations, and institutions.

• Make decisions that may have significant impacts on immediate operations and the broader division.