JOB DESCRIPTION:

Market analysis:

• Analyze and monitor brand and competitive performance at ethical channels to identify new opportunities and potential risks to the business
• Continuously evaluate HCP insights to drive omnichannel engagement and define HCP and patient journey in different disease areas
• Applies knowledge of therapeutic area, product details, clinical support and brand’s positioning to develop marketing materials

Marketing management

• Executes on marketing activities as assigned as part of the Ethical Marketing Team.
• Implements upstream HCP activations as part of marketing campaigns (eg., Sponsorship, patient program, CME, advisory board etc)
• Manage the development of marketing and sales aid/promotional materials for Field Sales to effectively promote and sell the product.
• Providing training to Field Sales on product knowledge and marketing activations
• Collaborate with medical affairs & Field Sales on HCP KOLs’ endorsement and engagement activities

Cross functional collaboration

• Collaborate with internal and external stakeholders to achieve objectives. These groups includes Field Sales, Brand team, CRM team, R&D, Regulatory Affairs, Medical Affairs, Compliance, and external vendors or agencies.
• Demonstrate ethical behavior by demonstrating integrity and transparency

Execution Excellence & Business Tracking

• Independently manage external medical agencies and vendors to ensure flawless execution of integrated marketing campaigns.
• Closely track competitive activities, category dynamics and brand performance with regular insights reporting for management.
• Monitor and manage A&P budgets to ensure investment efficiency and ROI.

Requirements:

• Degree holder in Science, Nutrition or any related discipline.
• Minimum 3 years of experience in marketing/brand management;  experience in healthcare/ pharmaceutical industry is an advantage
• Familiar with ethical channel metrics and ethics policy .
• High agility, persistent, and able to manage multiple tasks under pressure with resilience and ownership.
• A proactive, analytical team player with strong business acumen and entrepreneurial mindset.
• Strong communication, presentation and project management skills.
• Fluent in written and spoken English and Chinese; Mandarin an advantage.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Hong Kong > Hong Kong : 20/F, AIA Tower, 183 Electric Road

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable