At Weave, we are on a mission to elevate the patient experience through a unified platform that improves business operations, allowing healthcare professionals to focus on patient care and achieve their dreams. Our Product Marketing team sits at the critical intersection of sales, marketing, product, and customer support, playing a vital role in driving the success of our products and the overall business.

We’re looking for a Product Marketing Manager who will take full ownership of go-to-market strategies, sales enablement, and product positioning for one of Weave’s key product lines. In this role, you'll have a direct impact on Weave’s growth, increasing win rates of new customers, boosting product usage for existing customers, and influencing the product roadmap in meaningful ways. You won’t just support the product—you’ll drive its success and be a key player in our business outcomes.

We’re seeking a proactive, self-starting leader who thrives in complex environments, building strong relationships with stakeholders and tackling challenges head-on. You’ll bring a strategic mindset to problem-solving, eager to identify opportunities, implement creative solutions, and help drive product adoption. As Weave continues to grow and evolve, we need someone who’s excited about the future, ready to innovate, and passionate about making a difference.

• This is a hybrid role, requiring in-office presence at our Lehi, UT headquarters three days per week to foster collaboration and cross-functional teamwork.

• This position reports to: Sr. Director of Product Marketing

What You Will Own 

• Act as a “mini-CMO” for the product, managing the product P&L, including setting and aligning market and financial goals across the organization to achieve success.

• Collaborate with cross-functional partners to develop product strategy, including roadmap planning, product requirements, and early access initiatives.

• Conduct customer research to become the expert on customer needs, using insights to inform the product roadmap, refine sales strategies, and shape product positioning and messaging.

• Research and monitor the competitive landscape to identify strengths, weaknesses, opportunities, and threats, ensuring the success of your product.

• Set the go-to-market (GTM) strategy for both initial product launches and ongoing feature updates, including defining target segments, personas, messaging, key product benefits, and campaign timelines.

• Map and maintain the customer journey to manage all touch points from awareness to adoption and long-term engagement.

• Develop, test, and optimize campaign assets, including emails, in-app communications, website content, one-pagers, press releases, infographics, and video scripts.

• Lead Sales Enablement by creating tools, resources, and materials, and by conducting training sessions for the Sales and Operations teams to drive alignment and effectiveness.

• Assess and report on the effectiveness of product launch strategies and ongoing marketing efforts to refine future approaches.

What You Will Need to Accomplish the Job

• Ideally 3+ years of experience in SaaS product marketing, product management, or brand marketing. (We’re flexible on backgrounds for this mid/senior level role)

• A strong understanding and passion for SMB customers, client services, and/or the healthcare and dental industries, particularly in optimizing operations through data, analytics, or payments processing solutions.

• Proven experience in owning and measuring key SaaS metrics such as conversion rates, upgrades, and churn for a subscription-based product.

• Ability to navigate ambiguity, quickly identify what matters most, and drive toward effective solutions.

• A track record of building emotional connections with products and services that genuinely improve customers' lives.

• Excellent writing skills, with the ability to craft both internal strategy documents and customer-facing content, such as short-form website copy.

• Self-starter who takes initiative but thrives in a collaborative environment.

• Critical thinker with the ability to view the entire customer journey while making tactical impacts through marketing campaigns, internal enablement assets, and training materials.

• Strong communication skills, capable of simplifying complex ideas and timelines for diverse stakeholders to gain alignment and consensus.

• Proven ability to work cross-functionally, mobilizing teams to deliver continuous value to customers.

• Experience in market analysis, competitive intelligence, and customer research to inform product and marketing strategies.

• Broad knowledge of marketing tactics and channels, with the ability to build and execute integrated marketing campaigns.

• A balance of creative, outside-the-box thinking with strong analytical and quantitative abilities.

What Will Make Us Love You 

• A Bachelor’s degree or equivalent work experience, with a proven track record of high performance in current or previous roles.

• Experience thriving in fast-paced, high-growth environments, demonstrating the ability to adapt and excel under pressure.

• A proactive mindset, with the ability to take initiative and confidently drive toward solutions even in uncertain situations.

• A “fail fast, learn faster” attitude, embracing experimentation, learning from mistakes, and iterating quickly to achieve success.

• Hands-on experience in developing and executing successful product launch campaigns that resonate with target audiences.

• Exceptional verbal and written communication skills, capable of engaging and delighting diverse audiences through compelling storytelling.

• A data-driven problem solver who challenges assumptions, supports decisions with insights, and articulates recommendations with clarity.

• Strong leadership skills with the ability to guide and collaborate effectively across departments, fostering teamwork and shared goals.