The opportunity

We are looking for experienced and result-driven marketing specialist who will manage distribution marketing campaigns to drive business value. This role will be the main point of contact for Distribution Teams across the different lines of business, in the areas of Brand, Content, Propositions, and Digital Marketing, managing marketing campaigns from ideation to execution.

As a critical member of the team, you will collaborate closely with the Brand and Propositions Teams to develop and execute comprehensive campaigns or projects to enable Distribution Teams. Your expertise will be instrumental in activating Distribution teams to achieve sales goals, ensuring brand compliance, and managing stakeholders. This is an exciting opportunity to make a significant impact on the Manulife brand by activating distribution channels and turning them into ambassadors of the brand.

The role directly impacts our Brand Equity scores and Sales targets by driving the right intermediary KPIs. The role reports to the Head of Brand, Content, & Digital who reports to the Philippines CMO.

Distribution Activation

• Reviews and monitors tactical and strategic sponsorship proposals from Distribution teams

• Develop and implement Distribution activation elements for Brand and Proposition campaigns

• Build and manage strong partnerships with Zone Heads to effectively cascade campaigns to the distribution team

• Support the development of Agency Value Proposition as aligned with our Global Brand Strategy

• Develops Distribution Teams into brand ambassadors through training and enablement

• Ensures compliance of Distribution teams to Brand and Social Media guidelines

• Co-creates training modules with Training teams and conducts trainings on the Global Brand Strategy to all Distribution teams

Creative development and production

• Spearheads content  development of distribution-related materials including design templates for distribution use

• Works with creative agencies to ideate and produce a variety of short-form and long-form content to promote our Agent Value Proposition and support recruitment initiatives

• Designs, curates, and sources branded merchandise for Distribution channels

• Provides creative guidance for Distribution-related initiatives including event conceptualization, collaterals, and promotional content

• Collaborate with Brand and Propositions to create and manage Distribution content calendar

Brand Governance

• Manage the implementation of the Global Brand Strategy for distributors across the different lines of business and act as the point of contact for brand governance for Distribution teams.

• Review and approve distribution channel creatives to ensure brand compliance and consistency.

• Conducts regular review of Distribution content on social for brand compliance and liaises with Agency compliance for appropriate action

Marketing Operations

• Maintain and update the Budget monitoring report with the latest budget allocations, actual spending, and commitments.

• Manage onboarding and accreditation for new vendors.

• Process billings for payment for partners and vendors.

• Manages the inventory of Manulife branded merchandise for Distribution teams Manage the administration of company-approved Creative tools (I.e. Canva for Enterprise,.) for Distribution teams

Corporate Social Responsibility

• Supports the Brand team in implementing Corporate Social Responsibility initiatives through partner activities

• Engages the Distribution Teams in Corporate Social Responsibility initiatives

How will you create impact?

This role will report to the Head of Brand, Content, and Digital

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.

• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

• You thrive in teams and enjoy getting things done together.

• You take ownership and build solutions, focusing on what matters.

• You do what is right, work with integrity and speak up.

• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• At least 5 years experience in account management/partner management roles within an agency and/or a brand. Experience in Financial services (insurance/bank/investments) is a plus provided you can still think outside of the category norm.

• Proven expertise in stakeholder and relationship management  to effectively influence people at all levels of the organization and manage multi-stakeholder projects and campaigns

• Excellent communication and interpersonal skills to collaborate effectively with internal teams, external partners, and creative agencies.

• Demonstrated ability to ideate and produce compelling creative content across various formats

• Excellent presentation skills to effectively cascade campaigns to Distribution teams

• Strong organizational and multitasking abilities to manage multiple projects, budgets, and deadlines effectively.

• Flexible and results oriented to be able to work in a fast-paced environment

• Has good problem-solving skills

• Self-motivated and customer-focused

• Fluent in both written and spoken English.

• Experience in event management from ideation to execution is preferred

• Proven experience in budget management, project reporting, and vendor coordination.

• Proactive, innovative, and results-driven mindset with a passion for continuous improvement and marketing innovation.

What can we offer you?

• A competitive salary and benefits packages.

• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

• A focus on growing your career path with us.

• Flexible work policies and strong work-life balance.

• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
  We lead with our Values every day and bring them to life together.

• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.

• Continuous innovation
  We invite you to help redefine the future of financial services.

• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.

• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Hybrid