Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
KEY RESPONSIBILITIES
The SEO Manager will manage a team actively contributing to the acquisition and retention strategy for all markets and will need to have an in-depth understanding of the sports betting industry and the products we offer. In addition, an inquiring mind is needed in order to be able to creatively solve challenges and propose new and fresh alternatives to existing strategies and processes.
Specific duties will include, but are not limited to, the following:
Developing, implementing and optimising SEO strategies and initiatives for a variety of company owned and managed websites.
Performing keyword research and analysis for better ranking.
Performing data analysis through reports and identifying areas for improvement.
Analyze data and produce relevant reports for the management.
Be passionately in tune with latest SEO developments, online behaviour and trends.
Identify opportunities and develop plans/proposals for implementing scalable SEO growth.
Devise and implement appropriate campaigns for SEO activities.
Define and track performance of campaign testing and live campaigns.
Use knowledge gained through analysis to provide insight on forecasting, budgeting and SEO direction.
Utilising Google Analytics, Google Search Console, and internal tools to help measure and drive commercial success.
Experience working with technology such as Screaming Frog, Search Console, SEMrush, and Ahrefs.
Ability to think creatively, strategically, and identify and resolve problems.
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
Communication to the team and management on project development, timelines, and results.
Technical SEO: ability to work with the web development and product teams to ensure SEO best practices are properly implemented.
Identify and resolve technical SEO issues. such as crawl errors, broken links, content duplication, etc.
Client and stakeholder communication: ability to communicate SEO strategies, progress, and outcomes to clients and stakeholders.
Team collaboration and leadership: ability to lead and mentor a team of SEO specialists and digital marketers.
SKILLS AND EXPERIENCE REQUIRED
7 years’ experience working in a high-level search position
4+ years of relevant SEM experience, including:
On-page SEO knowledge
Off-page SEO knowledge
Link Building
Social Media
PPC
Analytical Software
A Degree/Diploma in Marketing or a similar relevant qualification
A proven track record of team management in a dynamic environment with a diverse portfolio of responsibility
Proven analytical ability and involvement in strategic planning and business management
Excellent knowledge of the search engine industry, search engine algorithms and ranking strategies
Highly numerate with good attention to detail
Excellent inter-personal skills and strong networking skills to work with a variety of stakeholders across the business
Strong management skills.
SEO copywriting skills, with the ability to manage content creation and strategies.
SEO link building skills, with the ability to manage keyword distribution and provide link building direction and budget.
Strong HTML, CSS, JavaScript, React and WordPress skills.
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!