Manager, Spain Growth Marketing

Posted:
8/7/2024, 5:00:00 PM

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
On-site

It's fun to work in a company where people truly BELIEVE in what they're doing!
 

We're committed to bringing passion and customer focus to the business.

About Us

Kyriba is a global leader in liquidity performance that empowers CFOs, Treasurers and IT leaders to connect, protect, forecast and optimize their liquidity. As a secure and scalable SaaS solution, Kyriba brings intelligence and financial automation that enables companies and banks of all sizes to improve their financial performance and increase operational efficiency. Kyriba’s real-time data and AI-empowered tools empower its 3,000 customers worldwide to quantify exposures, project cash and liquidity, and take action to protect balance sheets, income statements and cash flows. Kyriba manages more than 3.5 billion bank transactions and $15 trillion in payments annually and gives customers complete visibility and actionability, so they can optimize and fully harness liquidity across the enterprise and outperform their business strategy. For more information, visit www.kyriba.com.

About Kyriba

Kyriba empowers CFOs and their teams to transform how they activate liquidity as a dynamic, real-time vehicle for growth and value creation, while also protection against financial risk. Kyriba’s pioneering Active Liquidity Network connects internal applications for treasury, risk, payments and working capital with vital external sources such as banks, ERPs, trading platforms, and market data providers.

About the Role

We are looking for an enthusiastic and results-oriented Marketing Manager to develop, execute and optimize marketing activities that drive awareness and build sales pipeline for our Spanish-speaking markets. The primary responsibilities will be for Spain, but this candidate will also support activities in LATAM. Tactics could include advertising, email marketing, sponsorships, content creation, social media, digital and in-person events and more. 

The Marketing Manager will work in close alignment with the Spain & LATAM sales teams and develop campaigns to support sales goals across target buyers and accounts. Campaigns will require cross-functional collaboration among teams within marketing and across Kyriba. Additionally, this role will be responsible for analyzing and reporting on campaign effectiveness to determine future investment.

Key Responsibilities and Duties:

Responsibilities could include, but are not limited to, the following:

  • Work within the marketing team to plan and manage the execution of marketing campaigns across our Spanish-speaking markets of Spain & LATAM, as well as other activities supporting the Central European sales team 

  • Leverage the full marketing mix (such as events, webinars, online advertising, content syndication, outbound emails, ABM, etc) to build awareness, generate new business leads and/or progress prospects through the funnel

  • Collaborate across a global ecosystem of stakeholders to define and develop integrated strategies and tactics

  • Manage field and regional events (both virtual and in person) including logistics, sourcing/organising speakers & webinar partners, pre & post event communications, etc.

  • Manage multiple projects and campaigns simultaneously to meet deadlines and goals

  • Proactively communicate plans and tactical details across executives, sales and marketing to build strong relationships and alignment

  • Apply KPIs, analytics, and insights to better profile, target, and re-target prospects; drive continual optimization of campaign performance.

  • Understand and keep up with industry trends that impact and highlight customer pain points to help target messaging

  • Refine and optimize all activities to maximise return on investment, with a focus on sales qualified opportunity generation and conversion through the marketing funnel

Education, Experience & Skills

  • 5+ years of marketing experience; event and demand generation experience preferred 

  • Fluency in Spanish and an excellent standard of spoken and written English

  • Proactive and collaborative approach to work

  • Ability to effectively manage multiple projects at the same time and re-prioritize according to changing demands

  • Proven track record of delivering marketing campaigns and in-person events within a B2B organization (experience in marketing SaaS solutions strongly preferred)

  • Sound understanding of marketing mix optimization

  • Experience working as a trusted partner to sales

  • Familiarity with CRM systems (Salesforce.com preferred)

  • Familiarity with marketing automation systems (Pardot preferred) 

  • Strong project management skills

  • Experience of working with complex teams and across multiple geographies and cultures

  • Bachelor's degree or equivalent working experience 

Kyriba Culture and Values

At Kyriba, we value a strong work culture and sense of community and ownership among our global team. We live by our “iCare” value system to demonstrate our care and commitment to our clients and to each other. In hiring, we look for candidates that are a strong fit with our culture and values, as well as bring the talent and experience required by the position.

  • Innovation: We foster innovation and entrepreneurial thinking across our team by rewarding employees for their achievements and encouraging efficiency and continual process improvement.

  • Client Success: Our passion is to enable our clients’ success. We do this by understanding their needs and developing and managing solutions that provide them the insight to effectively drive decision making within their organizations.

  • Accountability: We each take personal responsibility for our actions. We are committed to our own continuous improvement, and we go the extra mile to meet our clients' needs.

  • Respect: We respect each other’s ideas, efforts and commitments, and embrace our diverse cultures and points of view. We achieve our goals through teamwork, responsiveness, open communication and a positive attitude.

  • Excellence: We strive for excellence in all that we do and bring the passion and commitment to deliver on our promises. We achieve excellence through leadership, teamwork, transparency and integrity, and we are committed to recognizing employee achievements.

Kyriba believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.

Kyriba Incorporated

Website: https://kyriba.com/

Headquarter Location: San Diego, California, United States

Employee Count: 501-1000

Year Founded: 2000

IPO Status: Private

Last Funding Type: Series E

Industries: Enterprise Software ⋅ Finance ⋅ Financial Services ⋅ FinTech ⋅ Payments ⋅ Risk Management ⋅ SaaS ⋅ Software