Summary

Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.
This is a newly created position to be primarily responsible for the development and execution of the public relations and marketing strategies for China.

Job Description

How will you contribute: (Duties, role, responsibilities, teams to collaborate with)
•  Develop, implement, and execute an effective 360 press strategy in line with the brand and the 
Creative Director’s vision.
•  Secure excellent quality and quantity media coverage in target printed and digital 
media.
•  Translate and adapt accurate press material from head office for local usage; supervise the 
development and execution of PR messages and asset preparation to ensure accuracy of the brand 
content, and to infuse relevant angles that align with the current brand direction.
•  Liaise with social team to ensure PR initiatives are seamlessly integrated with and amplified 
via social channels; provide input and feedback on copy and asset development.
•  Co-ordinate, manage and execute product launch, press days, trunk shows, and other brand 
events.
•  Build on and maintain excellent relationships with key fashion/lifestyle/art press contacts and 
present story angles, features and product placement in line with the brand; update and maintain 
consistency if media database.
•  Ensure all communications are kept in line with the brand and is of the highest 
standard.
•  Monitor and deliver given KPIs on media coverage, in charge of the overall DMR review.
•  Prepare regular reports and analysis to London head office.
•  Supervise the sample planning and arrangement, manage day-to-day sample coordination with 
various internal (social media, celebrity in-charge, merchandising team, and HK/TW team) and 
external (press, stylist, celebrity) stakeholders.
•  Highlighting any potential business and partnership opportunities with landlords
•  Develop, align and implement annual local celebrity strategy from planning to execution, in 
compliant with brand communication goals and guidelines; local celebrity relations build-up and 
maintenance, research on celebrity profile who can amplify the brand communication messages with 
sensibility.
•  Lead the creative and execution of the local natives and campaigns, including brief, creative 
idea, local talent, execution, production, and relevant coverage planning.

Required Skills: (Required qualifications, skills, languages etc.)
•  Bachelor’s degree holder or above in marketing and communications or related discipline
•  Minimum 8 years of relevant experience with exposure in luxury fashion houses is 
preferred.
•  Fluent in written and spoken English and Mandarin
•  A good communicator with the ability to interface regularly with internal and external personnel 
at all levels.
•  Comfortable working under tight deadlines and on multiple projects simultaneously
•  Computer literate, including excellent knowledge of Microsoft packages (Word & Excel)
Why work with us?
This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers 
possibilities to learn and grow. Talent development is a managerial principle at Kering and we are 
committed to fostering internal mobility. Our common vision promotes leadership skills and helps 
every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – 
gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the 
workplace. It opens up opportunities for people to express their talent, both individually and 
collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity 
Employer we welcome and consider applications from all qualified candidates,
regardless of their background.

Job Type

Fixed Term (Fixed Term)

Start Date

2024-05-31

Schedule

Full time

Organization

ALEXANDER McQUEEN (SHANGHAI) TRADING LIMITED