Roles and Responsibilities:

 Be the primary custodian of the brand operations and be responsible for spotless execution of brand
activities under the guidance of Brand Head.
 Work with internal research team to understand consumer insights and use them to deliver
innovative marketing campaign propositions
 Monitor Brand health, business metrics and flag off potential threats to current brand positioning
 Act as the Client SPOC for all Creative & Media agencies through effective agency management and
bringing out operational efficiencies
 Build media strategy & oversee the execution of all digital campaigns with agencies/in-house teams.
 Prepare media briefs (objective, route, target, cost etc.) and share with media partners, ensure and
monitor the execution and evaluate the outcomes vs objective of media initiative.
 Campaign Management: Effective management of campaign timelines & material release as per
launch requirements.
 Act as the primary SPOC of marketing campaigns & Interact with other organisational functions and
accordingly build end to end campaign solutions & campaign extensions.