Marketing Plan & Ops Associate

Posted:
10/16/2024, 8:59:01 PM

Location(s):
Singapore, Singapore

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

What you need to know about the role:

As a Marketing Plan & Ops Associate, you will program manage marketing programs and campaigns oversees the planning, execution, and delivery of multiple marketing initiatives, ensuring they align with business goals. The role coordinates cross-functional teams, including marketing, creative, sales, and product, to manage timelines, resources, and budgets. This role involves monitoring performance metrics, optimizing campaigns for efficiency, and resolving issues to ensure smooth delivery. Additionally, the incumbent maintains clear communication with stakeholders, ensuring alignment with broader marketing strategies and driving successful outcomes across various channels.

Job Description:

In your day-to-day role you will

  • Partner with marketing stakeholders to define, design, plan and execute a variety of complex programs and campaigns for B2B business unit

  • Identify capabilities, optimizations with MarTech team that helps to scale

  • Help Experiment with different marketing channels, develop use cases and act as SMEs for technical partners to bridge gap between business requirements and technical team

  • Partner with various in-house teams to drive capabilities and prioritization viz. Top of Funnel Excellence (TFX), Marketing ETX, Sales ETX, Salesforce, RevOps, Database Marketing, Analytics, ABM squads.

  • Ensure task and timelines are managed and met across multiple implementation teams

  • Manage stakeholders’ requirements from campaign performance to Program reporting

  • Work together with marketers and analytics team to define tracking and measurements requirements

  • Ability to manage opportunity progress; has good understanding of how the sales funnel moves

  • Able to build reports and analyse leads/opportunities data

  • Upload 3rd party leads data from various providers (Bambora, Mastercard, etc) into SalesForce

  • Strong stakeholder management and consulting knowledge to advise which all platforms the lead should be targeted. E.g. Leads received through paid media or publishers

  • Knowledge on tagging/instrumentation would be added advantage. Basically understanding where the leads are coming; are we able to track the source. Where the cookies shall be placed, etc.

  • Provide communication of program progress on a regular basis to ensure marketing team expectations and objectives are met

  • Align on ways of working with team, outcomes, KPIs by managing the interdependencies with other teams

  • Act as the point of contact to mitigate, validate and manage any potential risk exposure of programs and campaigns with extended team

  • Create and maintain documentation of campaigns, programs and processes

  • Proactively provide consultation and strategic directions for optimization

  • Understand and participate in creative process whenever required

  • Actively engage and contribute on change management process and share discovery and learnings to improve ways of working

What do you need to bring

  • Bachelor’s degree with more than 5 to 8 years of relevant experience driving digital marketing campaigns, regionally and locally

  • Good hands-on SFDC for lead and funnel management (mostly on reporting and analysis)

  • Knowledge and experience working with MarTech platforms a must

  • Relevant Project Management, Agile, Scrum Certification will be a plus

  • Excellent communication skills, strong collaborator and able to take lead when required

What will make you stand out

  • Demonstrable experience as a Program Manager leading large and complex programs across different regions

  • Experience in managing and coordinating with execution team across different locations and timezones

  • Experience on Customer Lifecycle programs and multi-channel campaign set ups

  • Strong stakeholder management and communication skills with ability and gravitas to operate and include at leadership level

Additional Job Description:

Subsidiary:

PayPal

Travel Percent:

0

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].  

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

PayPal

Website: https://www.paypal.com/

Headquarter Location: San Jose, California, United States

Employee Count: 10001+

Year Founded: 1998

IPO Status: Public

Last Funding Type: Post-IPO Debt

Industries: E-Commerce Platforms ⋅ FinTech ⋅ Mobile Payments ⋅ Transaction Processing