Business-to-business (B2B) Marketing Specialist （ビジネス向けPCCommercial マーケティング担当）

Description -

日本のマーケティングチームの中核メンバーとして、アジアパシフィックエリアのデジタル、メディア、データサイエンスチームと緊密に連携し、データ/インサイト主導のコマーシャルマーケティングプログラムを構築します。

セールスチームとの緊密な協力を通じて、ビジネスに貢献します。

【詳細な職務内容】

• コマーシャルマーケティングチームと密接に連携して、明確なKPIを持つ年間および四半期ごとのマーケティングプランを策定します。

• マーケティング予算、ROI管理

• 社内のデータレポーティングチーム、HP日本のセールスチーム、および代理店と密接に連携し、プログラムリード

• コマーシャルマーケティングプログラムの分析、実行

【求める経験】

• リードジェネレーション、オファー マーケティング、セグメント マーケティング、パートナー マーケティングを含む 5 年以上の B2B マーケティング経験。

• 代理店、販売、チャネルの経験があれば尚可。

◆求める知識とスキル:

• B2B マーケティングの経験

• オファー、セグメント、パートナー、アカウント ベース マーケティングに関する経験

• 広告/ダイレクト マーケティング/リサーチ ベンダーに関する経験

• プロジェクトおよび予算管理スキル。

• ビジネス英語レベル

【提出書類】

職務経歴書（日英）、履歴書（写真不要）

#LI-Post

Job Summary
• This role is responsible for leading market research, contributing to development of market plans, and preparing and delivering key performance reports. The role also leads the execution of marketing deliverables, performs data analytics, and designs customer experience journeys. Additionally, the role ensures legal compliance, leads content adaptation, and heads moderate to high complexity projects to support operational and strategic plans.

Responsibilities
• Leads market research to understand local consumer behavior, preferences, and trends.
• Contributes to the development of market plans and initiatives, including the development of budget scenarios tailored to the assigned market.
• Prepares and presents regular reports to the management team, including key performance indicators and ROI analysis.
• Leads execution of marketing plan deliverables and milestones across markets works with cross functional teams to lead execution of specific touchpoints and activations in marketing plans.
• Performs analytics on marketing data to evaluate the performance of campaigns in the target market.
• Develops the design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Participates in developing strategies for customer engagement, feedback collection, and addressing customer inquiries or concerns.
• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
• Heads translation and adaptation of marketing content to market/country’s language, culture to ensure it resonates with the local audience.
• Leads moderate to high complexity projects, delivers professionally written reports, and supports the realization of operational and strategic plans.

Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
• Responds to moderately complex issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
 

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Japan)

Travel -

Not Specified

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement