Citi’s US in-house creative agency is looking for a Creative Director to lead its vision and strategy for lower funnel marketing, overseeing the development of high-volume email, direct mail and other targeted marketing assets. 

This position requires a proven record of success in leading copy and design through branding initiatives in an agency environment. 

The key characteristics for this position are: 

• Dedicated leader – Managing Design and Copy Leads to implement a consistent and unified experience across marketing assets  

• Client advocate – Ensuring all assets produced in-house align with business goals and keep client progress front of mind 

• Strategic visionary – Identifying and onboarding key talent to further grow the agency’s offerings 

• Accessibility expert – Advising on Americans with Disabilities Act (ADA) guidelines as they pertain to marketing assets; providing a consistent and successful experience to all customers, regardless of ability 

• Continuous learner / Influencer – Promoting continued education to the team, introducing fresh ideas and providing mentorship to help retain and grow in-house talent 

• Collaborative partner – Partnering with stakeholders and execution partners to equip the team with best practices and the latest guidelines for delivering top tier creatives 

• Brand strategist – Maintaining a keen eye and strategizing the most effective methods of implementing brand guidelines to ensure a consistent look and feel that promotes the client's core principles 

Key Responsibilities: 

The primary responsibility of the in-house agency is to provide their partners with innovative and dynamic assets that adhere to brand guidelines, the client's central messaging and ADA compliance. 

The Creative Director: Visual is specifically responsible for: 

• Leading a team of Design Leads, Copy Leads, designers and copywriters to ensure consistency through lower funnel marketing channels (email, direct mail, web banners, etc.) 

• Presenting to senior leadership; clearly explaining strategy and impact of the team’s involvement  

• Providing innovative, out of the box input when reviewing complex creatives 

• Conducting brainstorming sessions in a team setting to continually improve the user experience and performance results on deliverables  

• Participating in project kickoff meetings, performing internal reviews and joining client presentation calls to lead the team in delivering high quality assets 

• Demonstrating Citi’s purpose of making every client’s progress our passion 

Qualifications: 

• 8+ years of leadership experience, including a creative background (copy, design, etc.) 

• Agency experience (in-house agency experience is a plus) 

• Mastery of Adobe Creative Cloud 

• A proven history of design fundamentals (including typography, color theory, brand adherence, and critical thinking with regards to creative application) 

• Experience with ADA compliance as it pertains to marketing collateral 

• Strong presentation skills and the ability to clearly and effectively discuss projects 

• Successful experience partnering with internal clients and senior leaders 

• Excellent organizational skills and the ability to keep track of multiple key priorities 

• Ability to adhere to a process calendar 

• Ability to successfully collaborate with local and remote team members 

• A BA or higher in marketing or a related field 

• Mac literacy 

Education:  

• Bachelor’s/University degree, Master’s degree preferred  

Hiring Locations: 

• Charlotte, NC 

• Jacksonville, FL 

• Wilmington, DE 

• Schaumburg, IL