Citi’s US in-house creative agency is looking for a Design Lead to art direct its multimedia projects, overseeing the development of social, out-of-home and other digital advertisements for the marketing organization.

This position requires a proven record of success in leading designers through branding initiatives in an agency environment.

The key characteristics for this position are:

• Dedicated leader – Managing designers on a project-by-project basis to implement Brand guidelines effectively across marketing assets

• Out of the box thinker – Presenting unique concepts leveraging static designs, video and motion graphics to capture audience attention

• Strategic visionary – Guiding the in-house talent to further grow the agency’s offerings

• Accessibility advocate – Checking creatives to ensure Americans with Disabilities Act (ADA) guidelines have been properly implemented, providing a consistent and successful experience to all customers, regardless of ability

• Continuous learner / Influencer – Promoting continued education to the team, introducing fresh ideas and providing mentorship to help retain and grow in-house talent

• Brand strategist – Maintaining a keen eye and strategizing the most effective methods of implementing brand guidelines to ensure a consistent look and feel that promotes the client's core principles

Key Responsibilities:

The primary responsibility of the in-house agency is to provide their partners with innovative and dynamic assets that adhere to brand guidelines, the client's central messaging and ADA compliance.

The Design Lead: Multimedia is specifically responsible for:

• Leading a team of designers to ensure consistency through a wide range of multimedia projects (organic and paid social posts, digital out-of-home ads, playbooks, pitch decks, etc.)

• Work with the Creative Director to brainstorm ideas to enhance the experience and performance results on deliverables

• Guiding designers to deliver social media content from start to finish including creative concepting, designing, production and editing

• Acting as a subject matter expert in social platforms, educating on required specs and best practices for each social platform

• Providing innovative, out of the box input when art directing complex creatives

• Participating in project kickoff meetings, internal reviews and client presentation calls to aid the team in delivering high quality assets

• Identifying and implementing the most effective methods of visually communicating a message and skilled at overseeing the development of multimedia deliverables (static, motion graphics, video, etc.)

• Presenting to senior leadership; clearly explaining the impact of the team’s involvement on marketing initiatives

• Demonstrating Citi’s purpose of making every client’s progress our passion

Qualifications:

• 8+ years of leadership experience, including a design background with a focus on social media marketing

• Agency experience (in-house agency experience is a plus)

• Mastery of Adobe Creative Cloud

• A proven history of design fundamentals (including typography, color theory, brand adherence, and critical thinking with regards to creative application)

• Experience with ADA compliance as it pertains to marketing collateral is a plus

• Strong presentation skills and the ability to clearly and effectively discuss projects

• Successful experience partnering with internal clients and senior leaders

• Excellent organizational skills and the ability to keep track of multiple key priorities

• Ability to adhere to a process calendar

• Ability to successfully collaborate with local and remote team members

• Mac literacy

Hiring Locations:

• New York, NY

• Irving, TX

Education:

• Bachelor’s degree in Marketing, Mass Communication/Advertising, or related field

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Job Family Group:

Marketing

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Job Family:

Communication & Creative Services

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Time Type:

Full time

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Primary Location:

New York New York United States

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Primary Location Full Time Salary Range:

$129,840.00 - $194,760.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

Aug 16, 2024

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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