Join Xylem in the global mission to #LetsSolveWater! As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

Xylem is Hiring for a Product Marketing Manager for Auburn New York or one of our other major locations. The Product Marketing Manager is responsible for developing a strategy for existing and new product with measurable KPIs against key performance goals. Work with business development manager(s) and product manager(s) to develop a quantifiable value proposition, messaging and positioning that resonate with target market and buyer persona.

Core Responsibilities:

• Lead discovery sessions with internal and external stakeholders to define what a successful product launch looks like
• Create and execute marketing plans for brand awareness, product application specific marketing, sales and channel enablement. Collaborate with business development and product management in the creation of thought leadership, portfolio content, sales tools, integrated campaigns and advertising.
• Leads start-to-finish marketing collateral development for large, complex initiatives from product messaging and positioning to creative briefs, etc., via multi-department, multi-channel coordination.
• Track and report on KPIs while providing insights and recommendations to improve results
• Monitor and report on the success of product launches, adjusting strategies as needed.
• Gather and analyze VOC to influence product development and marketing strategies.
• Interpret customer personas and end user insights to tailor marketing efforts.
• Track and analyze the performance of marketing campaigns related to product launches.
• Use data-driven insights to optimize marketing strategies and improve ROI.
• Ensure that product marketing campaigns and materials align with vertical business strategies and objectives.
• Highly organized with strong project and time management skills.
• Thinks customer-first, balanced with keen category foresight and willingness to embrace the large, complex global and regional product launches with excellence.
• Capable of managing multiple product launches across matrixed departments, leadership levels and distribution channels with influence.
• Displays analytical and creative ability to translate complex development ideas and technical input into customer-facing content.

Minimum Qualifications

• Bachelor's Degree in Business, Marketing, Product/Program Management, or Similar
• 8-10 years of product management/marketing experience
• Proven history of product management and marketing success in a product marketing position
• A desire to collaboration on a high level with internal and external teams, channel partners and vendors
• Possess a strong technical aptitude to understand product features, competitive gaps/advantages, customer challenges and solve problems
• Ability to travel 25%

High Impact Behaviors:

• Continuous Professional Development: Professionals should be committed to lifelong learning, seeking out opportunities for self-improvement, and staying abreast of industry trends and best practices.
• Collaboration and Teamwork: Effective professionals understand the value of collaboration. They work well with others, contribute to team goals, and understand that diverse perspectives can lead to better solutions.
• Results Driven Performance: High performing professionals focus on delivering results. They set high standards for their own performance and are committed to achieving objectives efficiently and effectively.

Starting pay is dependent on multiple factors, such as skills, experience and work location, and is not typically at the top of the range

Salary range:

$91,500.00 - $164,500.00

Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of diversity, equity and inclusion in driving innovation and allowing us to compete more effectively around the world.