The opportunity

The Head, Growth Marketing and Digital Platforms will be responsible for improving leads pool to our distributors and also implement digital B2C strategies, This role will also involve strategically driving digital initiatives and managing digital customer platforms to enhance the overall customer experience. Change management and stakeholder influencing will be intrinsic part of this role.

Responsibilities

1. Growth Marketing

• Develops and implements strategies to improve leads funnel to our Distributors
• Creates campaigns that can attract potential `new to Manulife’ Customer pool
• Creates campaigns that can be presented to existing Customers as cross sell/upsell opportunities.
• Collaborates with cross-functional teams to address customer feedback and enhance customer satisfaction.

2. Strategic Digital Initiatives: Lead a team that:

• Conceptualizes and implements digital projects aimed at improving the customer experience.
• Collaborates with IT and other departments to implement digital solutions including Manulife Shop
• Stays updated on the latest digital trends and technologies.

3. Digital Customer Platforms: Lead a team that:

•   Manages and optimizes digital customer platforms (e.g., websites, mobile apps).
•   Ensures platforms are user-friendly and meet customer needs.
•   Monitors platform performance and make necessary enhancements.

How will you create impact?

The role will directly report to the Chief Marketing Officer

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 10+ years of experience in leads management or related roles.
• Strong analytical and large budget management skills
• Excellent communication and interpersonal skills.
• Ability to manage technology partners and vendors
• Proven ability to manage senior stakeholders within the country and regionally
• Proven ability to lead digital initiatives and manage digital platforms.
• Familiarity with customer relationship management (CRM) tools and software

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.