Product Marketing Engineer

Posted:
7/4/2024, 5:00:00 PM

Location(s):
Telangana, India ⋅ Hyderabad, Telangana, India

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
On-site

Responsibilities:

  • Providing in-depth analysis to business unit on how to grow the assigned portfolio and new market development areas.

  • Conducting competitive product/pricing analysis and market research, formulating strategic plans, goals, and objectives for specific products

  • Influencing critical Design-In activities with identified key customers and sales channels.

  • Initiating marketing programs and product promotion to optimize push-pull strategy through sales channels

  • Use creative means to find new Protection customers

  • Help closing existing opportunities

  • Be a technical resource to the customer base and field teams

  • Be a technical resource to the rep channel to help close existing opportunities

  • Develop collateral tools targeted at the customer base

  • Create new sales tools and collateral

  • Participate in customer calls, rep training, and distribution training

  • Conduct product training at customers

  • Conduct product training to Semtechs representative and sales partners

  • Works on tasks of moderate complexity that require some independent thinking and initiative.

  • Example: creating collateral, helping reps and sales win/effect business in the Americas.

  • Train Reps and Distributors on Semtech products

  • Visit customers in person or on teams meetings and present key benefits and messaging of Semtechs products.

Minimum Qualifications:

  • Bachelor's Degree in Electronics/Electrical Engineering with minimum of 6+ years in semiconductor marketing, business development, application, or related experience.

  • Ability to learn TVS/Protection working principles and how the Protection products are presented to the market.

  • Experience in Industrial, Telecom & automotive applications will be an added advantage.

  • Must be able to work independently and work well with the Protection sales team.

  • Effective verbal and written communication to interface at all levels within the organization

  • Strong sense of urgency to meet product requirements on schedule.

  • Self-driven individuals with strong communication skills to influence decision makers.

  • Experience in working with international and cross-functional teams.

  • Proficiency in Microsoft Office products - Excel, Word, Visio, Power Point

  • Frequent travels will be required up to 40%