About Accenture: Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries,we offer Strategy and Consulting,Technology and Operations Services, and Accenture Song - all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com Entity: - Accenture Strategy & Consulting Team: - Strategy & Consulting – Global Network Practice: - Marketing Analytics - Customer Data Platforms Job Location: - Bangalore/Gurgaon/Hyderabad/Mumbai About S&C - Global Network (GN) : - Accenture GN’s Data & AI (AI Hub India) practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling – to outperform the competition. WHAT’S IN IT FOR YOU? As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance. What you would do in this role A Consultant/Analyst for Customer Data Platforms serves as the day-to-day marketing technology point of contact and helps our clients get value out of their investment into a Customer Data Platform (CDP) by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers. Key Duties and Responsibilities: • Be a platform expert in one or more leading CDP solutions. Developer level expertise on Lytics, Segment, Adobe Experience Platform, Amperity, Tealium, Treasure Data etc. Including custom build CDPs • Deep developer level expertise for real time even tracking for web analytics e.g., Google Tag Manager, Adobe Launch etc. • Provide deep domain expertise in our client’s business and broad knowledge of digital marketing together with a Marketing Strategist industry • Deep expert level knowledge of GA360/GA4, Adobe Analytics, Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc. • Assess and audit the current state of a client’s marketing technology stack (MarTech) including data infrastructure, ad platforms and data security policies together with a solutions architect. • Conduct stakeholder interviews and gather business requirements • Translate business requirements into BRDs, CDP customer analytics use cases, structure technical solution • Prioritize CDP use cases together with the client. • Create a strategic CDP roadmap focused on data driven marketing activation. • Work with the Solution Architect to strategize, architect, and document a scalable CDP implementation, tailored to the client’s needs. • Provide hands-on support and platform training for our clients. • Data processing, data engineer and data schema/models expertise for CDPs to work on data models, unification logic etc. • Work with Business Analysts, Data Architects, Technical Architec

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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