The opportunity

This role manages digital assets to maximize performance, manage digital marketing performance, manage and optimize CRM (salesforce) and have the ability to consolidate the reporting dashboard

Responsibilities

I.    Manage digital assets to maximize performance (Approximate 50%)
a.    Website management - Experience in website technical solution:
-    Familiar with web analytics to provide tracking on website for any platform (google ads, Facebook ads, GA4, Adobe Analytic, Applier, etc.)
-    Be the point-of-contact within the marketing team for website measurement, A/B testing, and optimization. 
-    Develop and execute various website tests to drive acquisition, engagement, and traffic improvements.
-    Build roadmap for our website content and be responsible for general site maintenance to maximise SEO performance
-    Partner with content, communications, UX, and tech teams to develop/update site content, style and layout in order to achieve desired customer experience and performance KPI .
-    Ensure the information presented on website is fresh, informative and appealing to meet our business goals.
-    Handle requests from various internal teams to update website content, pages creation/enhancement
b.    YouTube channel management
-    Detailed understanding of YouTube channel to provide technical advice on YouTube channel.
-    Manage access permission of YouTube platform.
c.    Facebook Business management 
-    Detailed understanding of Facebook channel to provide technical advice on Setting, tracking, event, etc.
-    Manage access permission of YouTube platform.
-    Advise/provide technical support to all staff on activities onr Facebook fanpage, group, apps, etc. 
-    Advise on technical aspect on content development to maximise exposure. 
d.    Google my business management
-    Manage and update location’s information to stakeholders.
-    Clean up fake location on the google map.
-    Advise for stakeholder’s requirement on google map.
II.    Digital Marketing performance 
a.    Google Adword
-    Lead the search marketing. Corporate with partner to deliver plan, execution, and reporting campaign performance. 
-    Control and manage access rights of stakeholders.
-    Advise on set up the tracking for google campaigns.
b.    Facebook Business
-    Deeply understand role and abilities of Facebook ads and Facebook business to corporate with partner to deliver plan, execution, and reporting campaign performance. 
-    Control and manage access rights of stakeholders.
-    Advise on set up the tracking for facebook campaigns.
c.    Affiliate (Accesstrade, Rentrack, Dinos) 
-    Experience in managing affiliate vendor and building Affiliate scheme to engage publisher generate leads/qualified leads. 
-    Exploring new affiliate vendors to gain more leads/qualified leads.
-    Work with procurement to process for bidding process for vendors.
d.    SEO
-    Provide SEO strategy (content and technical) for website and campaign pages to gain organic traffic on google search.
-    Control and manage access rights of stakeholders.
-    Follow up tracking tool to optimize website ranking (SEMrush, BrighEdge)
e.    Other Ads platforms (zalo, coccoc, email etc.)
-    Manage other platforms to generate leads and qualified leads.
-    Exploring new ads platform vendors to gain more leads/qualified leads.
-    Work with procurement to process for bidding process for vendors.
III.    Manage and optimize CRM (salesforce)
a.    Design the data flow from website/fanpage to CRM.
b.    Execute and provide performance report for digital campaigns.
c.    Understand technical to communicate with IT team to provide automation solution for digital initiatives.
IV.    Ability to consolidate the reporting dashboard
a.    Develop and maintain dashboards (Power BI, Looker…etc) for various marketing campaigns, initiatives, 
b.    Have the technical know-how to troubleshoot web analytics implementations and communicate tracking requirements to development team. 
c.    Understand data model to automate dashboard reporting.
d.    Detail understands about tracking model and technical to follow the tracking guidelines.

How will you create impact?

This role manages digital assets to maximize performance, manage digital marketing performance, manage and optimize CRM (salesforce) and have the ability to consolidate the reporting dashboard

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• 5 years of relevant work experience 
• University degree preferably related to Digital Technology, Data analytics, Business
• Proven work experience with Digital Content Management Hands-on experience applying the fundamental principles of user experience design within user flows, sitemaps and low & high fidelity wireframes based on specifications, goals, needs and limitations 
• Experience with Adobe Experience Manager or other content management systems 
• Experience with Power BI/looker or similar data analytic tools.
• Experience with Salesforce.
• Knowledge of search engine optimization (SEO) best practices and their use in driving business results 
• Remain abreast of innovative digital approaches and continually push the envelope to ensure the company employs and leverages latest opportunities
• Ability to manage and maintain strong relationships with business unit stakeholders and team members 
• Highly organized with an ability to prioritize conflicting demands 
• Possess an excellent balance of analytical, communication and user experience skills and will be unafraid to challenge others to continually improve business results. 
• The ideal candidate will have knowledge of modern marketing tactics (e.g. contextual display advertising, dynamic PPC, latent conversion measurement) 

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

In Office