The Demand Generation Programs Manager is a critical role in the development, execution, and optimization of WatchGuard’s digital marketing and go-to-market strategy. This role will not only develop and drive the demand generation strategy for our global audiences and channels but will also lead the team responsible for the execution and optimization of this strategy as well. 

The Demand Generation Programs Manager will work closely with other members of the marketing organization, including product marketing, field marketing, digital marketing, channel marketing and marketing ops to drive progress on key programs and initiatives. This role will ensure alignment between the content and campaigns created by the product and channel marketing teams and the go-to-market strategy that will be leveraged by field to drive pipeline. 

The Demand Generation Programs Manager is responsible for managing third party vendors, as well as working with marketing and sales operations on the reporting of the performance of programs, channels and tactics to drive optimization. 

No two days for the Demand Generation Manager will be the same. This role will have the opportunity to execute and optimize the strategy of the demand generation motion to support our core marketing programs, go to market plays and brand awareness content. That will include working hand-in-hand with our product marketing team to coordinate current themes, assets, messaging and aligning that to our demand generation programs, channels and tactics. 

You’ll meet with our field marketing teams to review program coverage in their regions and address any additional efforts or needs they may have. You’ll meet with the channel marketing and partner recruitment teams to discuss strategies on third-party sites like CRN. You’ll have bi-weekly check-ins with our Paid Digital team to coordinate on our global PPC and SEM strategy and ensure regular optimization of that program.

Each week, you’ll have a 1:1 with your direct reports to get updates on projects and understand any blockers. You’ll also meet weekly with the Director of Demand Generation Programs to escalate any challenges and blockers and discuss the strategy for the next go-to-market play. 

You’ll regularly meet with marketing ops, the digital marketing team and advertising vendors to analyze program, channel and tactic performance which will be leveraged for senior marketing leadership read outs and optimization actions. 

You’ll also participate in a variety of cross-functional meetings that include leadership from product, sales, marketing and channel to ensure major initiatives stay on track and share feedback on what’s performing in the field. 

-Demand Generation Coordinator who owns WatchGuard’s webinar program for demand generation and existing partners, review sites and marketing program emails

-Marketing Manager responsible for our global partner recruitment account-based marketing strategy 

This role reports to the Director of Demand Generation, who also oversees the organization’s business development, sales enablement and marketing operations teams. This team rolls into the broader revenue marketing team, creating a perfect mix of sales, digital marketing, ABX,  and operations expertise. You’ll be guaranteed to learn from these diverse perspectives, grow in your understanding of global business practices and needs, and have a lot of fun along the way. 

The base salary range for this position is $125,000 - $150,000 USD, exclusive of benefits. This position is also eligible for a bonus of 5% of the base salary. Your base salary compensation will be based on your individual skills, education, and experience. Please keep in mind that the above range is the full base salary range for this role; hiring at the maximum of the range is not typical in order to allow for future salary growth. 

 

·       Under our Flexible Work Philosophy, most employees can work from an office, at home, or any combination of the two.

·       Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance

·       Healthcare FSA

·       FSA with employer contribution

·       13 holidays, including a floating holiday, Juneteenth, and your birthday

·       15 days of paid annual leave

·       9 days of paid sick time

·       Paid parental leave

·       401(k) with employer match

·       Education assistance program

·       Dependent Care FSA match

·       Adoption assistance

·       Fertility care support

·       Backup care for family and pets

·       A growing network of employee resource groups

·       Employee referral program

·       Virtual boot camp

·       Employee Assistance Program

 

WatchGuard is a global leader in network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Our award-winning products and services are trusted worldwide by more than 18,000 security resellers and service providers to protect over 250,000 customers. Our technology keeps our customers ahead of increasingly sophisticated hackers and has fueled record revenues at WatchGuard.

 

We are committed to fostering an inclusive workplace that values each team member's unique background, experiences, and contributions. As part of our dedication to Diversity, Equity, and Inclusion (DEI), we prioritize creating an environment where all voices are heard and respected. We understand the importance of work-life balance and offer a range of caregiver support benefits, including parental leave, family care resources, and flexible work arrangements tailored to individual needs. Our flexible work options allow you to balance personal and professional priorities, empowering you to thrive in all areas of life while contributing meaningfully to our team's success. Learn more about our company culture at www.watchguard.com/wgrd-careers

WatchGuard provides equal employment opportunities for all qualified employees, regardless of their race, color, national origin, religion, ancestry, creed, pregnancy, age, sex, sexual orientation (including gender expression or identity), marital status, mental or physical disability, honorably discharged veteran or military status or any other category protected by federal, state or local laws.

 

WatchGuard participates in E-verify.

 

WatchGuard is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.