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Job Summary

The Brand Strategy team’s mission is to build the Xfinity brand through brand strategy, identity, positioning, messaging, and planning. We ensure clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners, and consumers. We are a key partner and input to all areas of the organization, uniquely positioned at the intersection of our product experience, business imperatives, and marketing communications.

The Director of Brand Identity and Design will support best-in-class development, implementation, and governance of the Xfinity brand and design across all teams and touchpoints. This critical role will be responsible for developing, owning, and implementing the Xfinity visual identity through product support, marketing communications, and all brand identity extensions, including animation, sonic, and environmental branding as well as key marketing and campaign design.

The ideal candidate will be a creative thinker, a self-starter, and an excellent communicator driven by a genuine curiosity and passion for building brands people love.

This role is onsite 4 days a week, 5 as needed.

Job Description

Key Responsibilities

Brand Identity and Design Development:   

• Responsible for the Xfinity visual identity, including development and maintenance of Brand Guidelines and all of Xfinity’s foundational brand assets including logos, color, typography, iconography, photography, sonic identity, and all brand identity extensions  
• Partner with teams across the organization to lead product and program branding, develop toolkits and guidelines with associated assets 
• Partner with marketing partners to define visual approach, guidelines and toolkits for key campaigns and moments  
• Proactively identify new opportunities to elevate and extend the Xfinity brand identity, including vendor selection, management, stakeholder reviews and sell in  
• Pressure test and codify best practices to bring the Xfinity brand to life across every touchpoint, including internal branding, product experiences, and marketing communications  
• Extend and evangelize Xfinity’s brand personality, including developing an evolved guidelines to drive clear, consistent, and distinctive communications across touchpoints  
• Lead brief, production planning, and implementation for all brand Photoshoots, including development and maintenance of all Photography assets 
• Oversee brand strategy budget 

Brand Identity Implementation:  

• Lead new Brand identity rollout to ensure best-in-class, consistent, on-brand expression across every touchpoint  
• Drive brand compliance with marketing agencies, internal design teams, sales, product, and executive leadership to champion on-brand executions  
• Steward visual identity evolution for priority channels and customer touchpoints – partnership, signage, Retail, Fleet, Uniforms, customer communications, etc. 
• Translate Visual Identity for key partnerships and activations such as Olympics and NASCAR, including asset and guideline creation, management, and governance 
• Support new channel transformations, including dotcom, Xfinity app, retail, and environmental branding  
• Lead development, design, and implementation of new Xfinity Brand Hub as a dynamic, digital resources for all Xfinity brand assets and messaging  
• Maintain all tools, resources, and communications channels (e.g., monthly Brand Newsletter) to drive ongoing awareness, engagement, and understanding of the Xfinity brand 

Skills and Experience

• Bring 8 - 10 years of proven leadership experience in brand identity management, advertising agency experience is a plus
• Exceptional partnership and collaboration skills, must be able to work seamlessly with cross functional teams and partners 
• Leadership presence, ability to interface and influence all levels of the organization  
• Passion for branding and design, with incredibly attention to detail  
• Operational rigor and discipline, ability to develop, implement and maintain processes, standards and assets  
• Impeccable written and verbal communication, must be a master of presentation applications (Keynote, PowerPoint)  
• Proactive, self-starter with agility and flexibility to adapt to changing requests in a fast-paced environment 
• Follows through to ensure that deadlines are met and deliverables meet specifications 
• Consistent exercise of independent judgment and discretion in matters of significance 
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. 
• Other duties and responsibilities as assigned. 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.