The Role

We are seeking an exceptional Director of Product Marketing with a strong background in B2B marketing and a proven track record in launching new products and features. This individual will play a pivotal role in defining and executing the go-to-market strategy for our advertising and publisher products. The ideal candidate will have an understanding of the online advertising landscape and will leverage their expertise to drive growth and innovation within our product lines. This role will report into the SVP of Marketing.

What You’ll Do

• Define and execute go-to-market strategies and product positioning for our advertising and publisher products.
• Assess our market, understand the competitive landscape, our unique differentiation, and how to position adMarketplace to our audience, identity and measurement products to new and existing customers.
• Ensure our messaging across all marketing channels, customer touchpoints is consistent, compelling, and effective.
• Work cross-functionally with sales, bd, product, and client services teams to drive conversion, product adoption and revenue growth.
• Create and execute compelling product messaging that resonates with our target audience and differentiates our products in the market.
• Ensure the successful launch of new products and capabilities to our customers, leading to high quality testing groups and net new leads.
• Collaborate with the product team on roadmap development and launching new features.
• Update and build out personas and buyer journeys for advertising and publisher sides.
• Track, measure, and report on product marketing effectiveness metrics to inform strategic planning and decision-making.
• Manage, mentor, and grow direct reports.

Qualifications

• 6+ years of related work experience, with a minimum of 5 years in product marketing in a startup environment.
• Experience working on a marketing team as the only product marketing function
• Demonstrated expertise in advertising or related industry.
• Exceptional understanding of product marketing techniques and methods.
• Proven ability to work cross-functionally with product, sales, and marketing teams.
• Excellent communication and interpersonal skills.
• Motivated self-starter with the ability to lead, manage, and execute.
• Strong analytical and project management skills.
• Ability to thrive in a fast-paced, dynamic environment.

*Compensation Range: $150,000 - $180,000

 

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