Marketing Manager - Innovation

Posted:
9/20/2024, 6:45:53 AM

Location(s):
New Jersey, United States ⋅ Hackensack, New Jersey, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

 

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.  

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.  

 

Hybrid - 2-3x per week in the office with shuttle service for NYC-based employees

As the Innovation Marketing Manager at Violife, you will spearhead the strategy and execution of new product launches. Your leadership will extend through multiple functional areas, aligning efforts with R&D, sales, insights, and supply chain teams to ensure that each new product not only reaches the market but also thrives in it.

This is the perfect opportunity for a dynamic leader who excels in project execution and market strategy, all while navigating the complexities of product commercialization. You will guide our innovative products from factory to shelf, making critical decisions that will impact their success and contribute towards Violife’s future growth.

Responsibilites

  • Enable growth via flawless commercialization of Fewer, Bigger, Faster innovation – driving continuous improvement across all Innovation Governance & Commercialization KPIs
  • Provide world-class Commercial Project Management, delivering creative solutions that add value & ensure flawless execution
  • Oversee the stage-gate process, ensuring that each project phase is completed on time, within budget, and meets the necessary quality standards.
  • Develop & manage the Innovation Hopper & Pipeline – value, resources –, facilitating comprehensive risk & trade-off assessments, and managing escalation processes to address potential issues proactively.
  • Systematically focus on driving synergies and minimizing duplication & low-value add activity.
  • Partner with key stakeholders across product development, marketing, sales, and operations to align objectives, timelines, and deliverables.
  • Track and analyze the performance of launched products, providing insights for continuous improvement and future product developments.

Qualifications

  • A minimum of 8+ years of leadership experience, with a track record of successful product launches
  • Proven experience in product development and commercialization, preferably in the CPG or food & beverage industry
  • Strong cross-functional collaboration skills, able to lead and motivate teams across different departments
  • Excellent project management skills, with the ability to manage multiple projects simultaneously
  • Intimate knowledge of key retailer business practices
  • Exceptional communication skills, capable of leading conversations for both internal teams and external partners
  • A bias toward action, especially within a lean team and fast-paced environment

What’s next

If this position sounds interesting, please hit the apply button now!

 

#LI-Hybrid

 

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.  

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.  

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.