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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are looking for a creative, collaborative, and entrepreneurial content marketer to support
storytelling for our small business and self-service products. The Editorial Lead will manage content creation and
editorial planning as part of Salesforce’s content strategy team for Growth marketing. In this invaluable
role, you’ll bring a high bar for editorial quality, the ability to simplify complex topics through
writing and editing, and proven expertise in putting a content plan into action – across
production, optimization, and amplification.

If you’re the right candidate, storytelling, clear communication, and organizational skills are in your DNA. Your colleagues would describe you as resourceful, comfortable with ambiguity, and open to acting on constructive feedback. You probably have your company’s style guide memorized – and you have a sixth sense for when a piece of content isn’t striking the right tone. This strategic role works cross-functionally to align key collaborators on cross-channel, multimedia content that resonates with both prospects and customers alike. This team member won’t plan, write, and edit in a silo. Instead, they’ll forge relationships with internal and external stakeholders to create strategic content that suits each audience’s needs. The Editorial Lead will also track content growth along the way and craft strong executive-facing slide decks to support
and explain that growth.

Responsibilities

• Create, plan and maintain an editorial calendar for SMB and Growth segment that supports our marketing and product marketing strategy

• Write, edit, and curate original content for SMB and growth businesses in a way that is search-optimized, relevant, and informative

• Prioritize topics within the editorial calendar, ensure consistent quality, and optimize delivery across channels

• Manage agency and contractor budget and resources to scale content creation and execution consistent quality, and optimize delivery across channels

• Uphold Salesforce voice and tone in every piece of content

• Pitch new story ideas and content formats

• Design, appoint, and oversee editorial review board

• Collaborate with product marketing, creative, campaigns, social media, customer marketing, and program management as key stakeholders, as needed

• Interview Salesforce customer Trailblazers and incorporate their voices into content to tell their unique, inspiring stories, as required

• Use key analytics tools to track and measure content performance, test, tweak, and constantly improve, measuring success and testing new approaches

Required Skills & Experience

• 5+ years of experience in content marketing, journalism, or professional writing/editing at a tech company (or within a similar fast-paced industry).

• Knowledge of how to speak to service leaders and audiences, as well as content marketing, social media, and content delivery trends.

• Stay up to date of SEO best practices and proven track record of optimizing content for organic traffic growth.

• Knowledge of the SMB/Self-service software space and how its leading companies are leveraging tech and digital transformation. You’re plugged into what’s trending at the intersection of business and technology.

• Past experience as a lead writer or editor following a style guide. Only the best content passes your sniff test, and you take pride in your first draft.

• Creative thinker who can not only identify gaps or opportunities, but also offers ways to address them. When you encounter obstacles, you find an effective solution with a positive mindset.

• Excessively organized. Your calendar is your best friend, and while leading meetings with stakeholders, you make sure their time is well spent.

• Proven ability to work well externally: with stakeholders, channel partners, and with agencies.

• Beyond external content, you bring internal communication excellence – using Quip, Google Slides, and other meeting tools to get the whole team onboard. You use on-slide visuals and a sparkling talk track to share data, ideas, and insights quickly.

• Experience working with Google Analytics, Wordpress, Optimizely, Writer.AI, a plus.

• Social media and influencer marketing skills a plus.

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Posting Statement

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