Principal Duties/Responsibilities:

• Lead events/tradeshows/conferences, speaking engagements, internal prospective customer tour events in the company offices.
• Lead public relations planning, calendar, outreach, tracking, and reporting.  Build relationships with digital and print media, industry influencers, and bloggers to increase ATS brand awareness and share of voice in the market.
• Review media outreach requests.
• Develop and publish press releases focusing on company news, product launches, awards, and recognitions. Publishing on newswire and reporting.
• Support the Marketing Communications Manager with social listening monitoring and identifying team action items.

• Own email marketing while partnering with cross-functional teams, executing copywriting, reporting, validating leadership requests, competitor research/benchmarking, campaign management, list management, automation, etc.
• Support Photography and Video strategy and execution with Marketing Communications Manager. Own master docs/audits and research new technologies.
• Contribute to weekly Sales bulletin updates.
• Invoice processing for owned efforts.

• Perform other duties, as needed.
• Research and stay current on digital marketing trends, best practices, and technologies.
• Effectively learn the business and develops, communicates, and promotes ATS from a B2B marketing perspective in accordance with established brand guidelines.

Knowledge, Skills, Abilities (KSAs), & Competencies:

Essential KSAs:

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• At least 1-3 years of proven marketing experience preferably in a B2B corporate organization.
• Proficient with Microsoft Office products, including Outlook, Word, Excel, and PowerPoint.
• Experience or knowledge in event marketing, email marketing, social platforms, public relations, APA style copywriting, and proofreading.
• Demand generation and ROI driven, up on the latest marketing trends and methodologies.
• Ability to manage and prioritize various projects/emails and re-prioritize daily as needed to meet all deadlines, excel at two-way communication/follow-up, and be accountable for meeting the role responsibilities with proven consistent quality work.
• Ability to travel as needed (up to 10%).

Desirable KSAs:

• Working knowledge in Pardot and Salesforce (CRM), Google Analytics, PR Newswire
• Skillset in copywriting, messaging
• Experience in B2B digital marketing
• Efficient in Microsoft PPT

Competencies:

• Professional Copywriting Proficiency
• Detail and Multi-Task oriented
• Brand & Lead Generation Focus
• High Technology Proficiency
• Cross-Functional Team Player
• Business Acumen
• Time & Project Management