TOMS is in business to improve lives. When you wear or work with TOMS, you help fund access to mental health resources for the millions of people who need them.

About the Role:

The Manager, Digital Marketing (CRM & Loyalty) is a vital role for the TOMS Americas eCommerce business. This role leads all the planning, testing, scheduling and coding of all ongoing and triggered CRM (email, SMS and push) & Loyalty program messaging on behalf of the TOMS Ecommerce business.  The Manager, Digital Marketing (CRM & Loyalty) leads the team that designs, builds, tests and launches CRM and loyalty messaging and coordinates content in partnership with cross-functional internal teams. This role is also responsible for planning and implementing segmentation and testing strategies including (but not limited to) audience, creative, subject lines and send times. The right candidate for this role thrives under a nimble environment also able to meet fluctuating deadlines as part of a busy direct to consumer business.

The Impact You'll Make:

• Owning CRM (email, SMS, push) & Loyalty monthly planning, calendars and storytelling and partnering and leading meetings with internal teams, including Web Merchandising, Planning, Brand Marketing, and Impact

• Owning reporting and tracking results of CRM (email, SMS and direct mail) & Loyalty campaigns in ESP and Web Analytics

• Implementing A/B testing strategies, including CRM segmentation (email, SMS and direct mail), automations, messaging and send times

• Managing team that oversees CRM & loyalty message and promo scheduling and audience segmentation, HTML coding, designing and testing CRM communications.

• Collaborate with creative teams to deliver on success of campaigns creative assets

• Keep abreast of industry best practices as they relate to brand audiences and recommend internal strategies

What You Bring:

• 3-5 years of experience with CRM (email, SMS, push) & loyalty marketing platforms –(fashion/retail experience preferred)

• Proficient in HTML coding (including mobile devices)

• Proficient in email and SMS design (Photoshop/Figma)

• Proficient with ESP's - Listrak preferred

• Ability to Multitask in a fast-paced environment and display follow through and initiative

• Proficiency with MS Office (Excel, Word, Outlook) required

• Web Analytics required (Google Analytics preferred)

• Commitment to making kindness in business a standard

• Local candidate is preferred

What We Give: 

• This is a Direct Hire role with a target yearly salary range of $90,000 - $120,000, depending on experience, plus an annual bonus based on the company's performance

• Hybrid work environment - work from home most days and come into our Culver City, CA office 1-2 x a week to meet with your team (bring your pup too!)

• A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear

• Medical, dental, and vision insurance; 401K with company matching

• A generous PTO policy plus 12 paid annual holidays and one floating holiday

• Half-Size Fridays: enjoy weekends starting at noon each Friday

• 4 free pairs of shoes per year (yes, free!)

• Employee Discount on all of our products, plus discounts on partnering businesses

• Wellness classes & resources (mental health, exercise, parenting, personal finance, nutrition, etc.)

• Anti-Racism educational opportunities, including company-wide days of learning

• Opportunities to volunteer with Impact Partners and Community Organizations

Don't meet every single requirement? We still encourage you to apply! Studies show that women, non-binary applicants, and people of color are less likely to apply for jobs unless they meet every single qualification. However, at TOMS, our diverse backgrounds, perspectives, identities, and talents help us thrive.

TOMS is a proud B Corporation and a member of the Fair Labor Association. We're committed to transparent and equitable compensation, benefits, and opportunities.

EEO Statement:  TOMS is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance.