Job Posting Title:

Associate Director Programming Strategy- Suvarna

Req ID:

10098494

Job Description:

Context:

Key aspect in television broadcasting is understanding the audience pulse and providing the content they love, content strategy, staying ahead of competition and strategic thinking for content planning, placement & promotion. This is a strategic lead role for the Content Strategy, Planning, Research, Consumer Insights and Programming Strategy. The role is responsible for making plans & strategies for the channel basis various Quantitative & Qualitative Inputs. The role drives the thinking behind the programming and mapping the content with viewership TG with deep insights into consumer behaviour and data analysis.

Key Responsibilities:

• Develop a deep understanding of our target consumers.

• Follow and highlight macro trends on the consumer landscape and uncover consumer-level business drivers.

• Be the evangelist for consumer insight mining – Use quantitative like BARC, Zapr, Adex, Hotstar data and ad hoc studies plus conduct extensive qualitative & digital insight projects.

• Blend the insights with data and make strategic content decisions to feed into content making

• Build a scientific approach to the planning on the channel for FPC and promos.

• Drive the day-to-day channel operation of FPC planning and promotion planning.

Performance Measures:

• Providing strategic direction to drive outcomes including introducing new approaches, solutions and enabling technology.

• Translating great insights to great strategy which results in real impact to the business.

• Market share

• Overall GRPs in each of the genres

• A glitch free execution of the processes

• Delivering ROI on promos and FPC plans

Qualifications:

• Graduate or postgraduate

Personal Attributes:

• Robust presentation skills to help sell the strategy to all stake holders.

• 15+ years of hands-on experience in Strategy / Consumer research & Insights/ Media Planning

• Strong analytical and critical thinking skills. Strategic Planning and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximise resonance with target audiences.

• Demonstrated ability to prioritize, self-start and contribute.

• Understand Kannada language (preferable, not mandatory)

Job Posting Segment:

Regional

Job Posting Primary Business:

Programming-Suvarna

Primary Job Posting Category:

Consumer Insights & Analytics

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Bangalore, India

Alternate City, State, Region, Postal Code:

Date Posted:

2024-08-21