Role: Digital Marketing Manager 

Location: Hybrid / London, Blackfriars (required to be in client office x2 days per week)

 

ROLE MISSION

Working in partnership with our client (an internationally known B2B organisation), the Digital Marketing Specialist will play a key role in developing, managing, and executing complex marketing campaigns across multiple digital channels across search, social, display, email and PPC. We have been appointed to create a Digital Centre of Excellence within the clients’ pharmaceutical practice. The Digital Centre of Excellence will drive and embed digital best practice. Will own the development and strategy of digital channels. And will understand and grow audience & engagement through all digital touchpoints. Reporting to the Head of Digital Marketing, the Digital Marketing Specialist will create, execute, monitor, and optimise digital marketing campaigns across our client’s digital channels that support the achievement of the business’s overall targets, goals, and objectives. This is an excellent role for candidates that have 5+ years of relevant experience and are excited about using their skills alongside strong marketing and sales teams to help drive best in class digital marketing. You will be part of a team of 13 within the DCoE where it will be your responsibility for meeting specific KPI targets, such as total conversions and total leads generated. You will be working in collaboration with the wider marketing team (approximately 34 in the team), and you will be expected to work closely with our client’s other external agencies and partners.

WHAT YOU WILL BE DOING IN YOUR ROLE

You’ll be responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms. You will use organic search campaigns, paid advertising, email marketing, social media, and other channels to increase awareness about our client’s brand, product offering, and services. You will use data analytics software tools such as Google Analytics to understand how your web traffic is being generated and identify the best opportunities to advance business goals for generating brand awareness and increasing conversions.  

 WHAT IS REQUIRED: 

You’ll be responsible for planning, building, and implementing digital marketing campaigns across multiple channels and platforms. You will use organic search campaigns, paid advertising, email marketing, social media, and other channels to increase awareness about our client’s brand, product offering, and services. You will use data analytics software tools such as Google Analytics to understand how your web traffic is being generated and identify the best opportunities to advance business goals for generating brand awareness and increasing conversions. 

• An advanced knowledge of SEO, PPC, CRO, Data-Analytics, Email Marketing, Social, Website CMS and Display. 
• A keen interest and ability to conduct research and analyses on complex datasets to realize appropriate strategies and solutions for programs and campaigns. 
• Strategy development to optimize each channel against KPIs. 
• Ability to manage budget and spend, and to inform channel annual planning. 
• Contribute to management information reporting routines to recognise the impact of spend against each revenue channel and optimize to grow sales, traffic, conversion, and data.
• Collaborate with Sales, Strategy & Planning Marketing Leaders to intake regional campaign strategies, stories, and KPIs.  
• Create a culture of digital expertise, summarising learnings, and performance to teach cross functional partners best methods for high performing plans, including, content, creative and placement.
• Partner with Creative to ensure creative assets developed meet the needs of the performance marketing plan, including opportunities to test and learn. Identify creative gaps based on changing media landscape.
• Excellent communication skills and the ability to articulate complex information in a simple and clear manner that is understandable. 
• Maintain clear communication, expectations and timelines with internal teammates and external partners on deliverables. 
• Conduct in-depth post-program analyses, draw actionable insights from data, and develop hypothesis to improve efficiency of spend. 
• Curiosity to identify insights and best practices to read and continually optimise performance based on results. 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• Experience of building and sustaining meaningful client partnerships whilst maintaining a strong commercial focus. 
• Results driven – creation of and delivery against business plans driven by growth targets 
• Confident working autonomously with partner or 3rd party agencies. 
• Excellent presentation skills – both written and spoken. 
• Understanding of how to integrate with a client-side team whilst maintaining a top tier agency service. 
• Experience in the Pharmaceutical sector would be a benefit, B2B experience is necessary. 
• Experience of Martech solutions would be useful. 
• Strong relevant digital marketing experience. 

 

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

 

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

 

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

 

Follow us on  Instagram oliver.talent

Job Id: 8070

#LI-JT1 #LI-Onsite