Posted:
10/16/2024, 7:06:53 AM
Location(s):
North Carolina, United States ⋅ Georgia, United States ⋅ Atlanta, Georgia, United States ⋅ Charlotte, North Carolina, United States ⋅ Chicago, Illinois, United States ⋅ Minneapolis, Minnesota, United States ⋅ Illinois, United States ⋅ Minnesota, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
Workplace Type:
Hybrid
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
We are looking for a Salesforce Marketing Cloud Architect to support the design, development, and implementation of Salesforce solutions for our marketing initiatives. The Solution Architect will collaborate with cross-functional teams to understand business requirements, develop marketing automation strategies, and ensure successful execution of campaigns. The ideal candidate has a strong foundation in email marketing automation, possesses technical expertise in Salesforce Marketing Cloud, and has a passion for optimizing marketing processes.
Responsibilities:
Collaborate with marketing and sales teams to understand business requirements and develop email marketing strategies and builds within Marketing Cloud
Design and implement complex marketing campaigns in Marketing Cloud including email campaigns, multi-channel journeys, and landing pages.
Configure and manage Salesforce Marketing Cloud instance, ensuring data accuracy, proper tracking, and system integrations.
Provide guidance and support to marketing teams on best practices for Marketing Cloud usage, and campaign optimization.
Stay up to date with the latest trends and best practices in marketing automation and actively contribute to the growth of the marketing technology stack.
Collaborate with IT and external vendors as needed to integrate Marketing Cloud with other systems and troubleshoot any technical issues.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred skills:
Bachelor's degree in marketing, Business, Computer Science, or a related field.
6 or more years of related experience in Salesforce Marketing Cloud with proven ability to deliver results
Strong knowledge and hands-on experience with Salesforce Marketing Cloud, including campaign setup, data & logic rules, AMPscript, email marketing, and reporting.
Familiarity with marketing automation concepts, practices, and industry trends.
Proficient in HTML/CSS for email and landing page customization within Marketing Cloud.
Basic understanding of CDP and CRM integrations within Marketing Cloud.
Excellent analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
Strong attention to detail and ability to manage multiple projects simultaneously.
Excellent communication skills, both verbal and written, with the ability to effectively collaborate with cross-functional teams.
Experience with other marketing technologies, such as Google Analytics, Adobe CDP, Marketo,
PREFERRED: Salesforce Marketing Cloud Architect Certification
Location:
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $102,340.00 - $120,400.00 - $132,440.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.Website: https://www.usbank.com/
Headquarter Location: Minneapolis, Minnesota, United States
Employee Count: 10001+
Year Founded: 1863
Industries: Financial Services