Account Director

Global Direct Marketing Communications (GDMC)

Career Level: CL8
 

What we do?

At Accenture, we deliver meaningful customer experiences, which is the new battleground for brands. Marketers today are expected to deliver exceptional customer experiences at the right time, with every interaction – acknowledging the individual. With accelerating complexity, delivering a cohesive brand experience remains elusive. Our Clients, especially CMO’s, are looking for expert global partners who can create, innovate, activate and scale marketing operations programs that deliver increased impact, powerful customer experiences and marketing-led growth.
 

Role Overview:

The Account Director will work within the Global Direct Marketing Communications (GDMC) team primarily leading Global Launch Campaigns for the Direct Marketing channels (eDM, Direct Mail and SMS), and driving through overall delivery of these key comms for JLR (Jaguar Land Rover).

You will do this whilst providing guidance and mentoring to other members of the team. Including Account Management, Project Management, Creative, Strategy and In-Market teams involved in the development and delivery of Global Launch Campaigns and Sponsorship Programmes.

GDMC Objectives:

• Increase customer and prospect awareness from Pre-Reveal/Reveal through to Start of Deliveries and repurchase.
• Increase vehicle awareness and consideration through a series of communication touchpoints such as eDM, Direct Mail and SMS.
• Outline best practice and to drive consistency of all direct communications activity globally.
• Review activity and improve the performance and efficiency of our processes and creative assets.

Responsibilities:

• Working closely with Brand Leads, Launch and Strategy Teams to critique client briefs and develop strategic insights and proposals
• Guiding the creative process including briefings, reviews and approvals with a keen sense for good creative
• Managing campaigns at a senior level with deep appreciation for timelines and critical paths
• Managing, mentoring and motivating junior team members
• Preparing presentations and leading project meetings with clients
• Engaging with Project Managers, Market Leads and internal Accenture stakeholders across the business and keeping relevant parties informed
• Contributing to continued process improvement to ensure successful delivery against SLA with the client

Person Specification

Experience/Skills:

• Demonstrate sound working knowledge/experience of all aspects of the marketing mix, but in-particular Direct Marketing and Customer Experience
• Advertising agency experience
• Innovative and strategic approach to problem-solving
• Show passion about the industry, with ability to judge client briefs and creative work against defined strategy and propositions
• An innate ability to develop strong, trusted relationships with our Clients
• Flair for multi-tasking and handling a high volume of work efficiently and accurately
• Meticulous attention to detail
• People management experience
• Excellent presentation and verbal/written communication skills
• Proficient using Adobe software, and Office 365 including Microsoft Excel, Word and PowerPoint for Mac
• Understanding of a global account including roll-out to Markets
• Financial acumen including estimating and budget tracking
   

What’s in it for you

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for. Please note, the work location for this role will include a mix of working remotely, onsite at a client or in an Accenture office or center.
 

About Accenture

We connect deep human and business insights with the power of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, and rewarding. At Accenture, we’re reimagining business through experience.

Website: https://www.accenture.com/gb-en/services/song/marketing-transformation

Industry: Marketing & Advertising
Accenture is a global professional services company with leading capabilities in digital, marketing, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Song, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 750,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement     

All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.                                                          

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.