Manager, Marketing Planning and Strategy - Agency Enterprise Sales Marketing  

Posted:
8/26/2024, 2:34:30 AM

Location(s):
San Bruno, California, United States ⋅ Hoboken, New Jersey, United States ⋅ California, United States ⋅ New Jersey, United States

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

Position Summary...

What you'll do...

Partner Manager, Agency Enterprise Sales Marketing  

PLEASE NOTE: This is not a remote position. We are only considering local candidates who can work onsite at this time. If you are not local and apply for this role, please specify "open to relocation" at the top of your resume, if that is applicable, for consideration.

Position Summary

We’re looking for a B2B marketer with agency and media ad sales marketing experience to join our Agency Enterprise Sales Marketing team. Our team is comprised of marketers who strategize, activate, measure, and optimize agency partner cohort initiatives to help accelerate advertising revenue growth for Walmart Connect.

Harness your strategic intelligence, digital media acumen, agency knowledge, and creativity in lockstep with Agency Enterprise Sales Marketing leadership to develop and execute agency partner marketing strategies by writing compelling content, developing sales enablement and L&D materials, and creating project plans, goals, KPIs, and success metrics for marketing initiatives.

Responsibilities

  • Work with the Agency Partnerships team and cross-functional teams, such as Product Marketing, Tech Partner Marketing, Brand Marketing, Events, Corporate Communications, and Research & Analytics to drive adoption and advertiser growth   
    • Tactical elements may include, but are not limited to, creating agency presentations and collateral in PowerPoint, writing speeches and scripts for agency events, developing agency-driven case studies, marketing templates, and newsletter content, operationalizing marketing plans, and crafting messaging for paid media
  • Showcase your storytelling prowess by developing narratives that demonstrate how Walmart Connect solves challenges for agency partners and their clients
  • Partner with the Training & Education team and cross-functional teams, such as Agency Partnerships, Tech Partner Marketing, Partner Growth, Lightbox Creative, Research & Analytics, and Brand Marketing to develop marketing programs, best-in-class educational tools, and collateral to scale L&D and Certification adoption among agency partners   
  • Develop agency partner marketing strategies and success metrics for industry events, write speeches and talking points for agency events, prep Walmart Connect speakers for agency engagements, such as panels, fireside chats and breakout sessions, and support activations
  • Demonstrate your marketing savvy and autonomy by driving agency partner marketing projects end-to-end (strategy, execution, measurement, optimization) with Agency Enterprise Sales Marketing leadership’s support and cross-functional inputs
  • Contribute to the success of Agency Enterprise Sales Marketing by helping the team achieve OKRs within budgetary and timeline scope while ensuring projects support the broader business objectives of the Agency Partnerships team and Walmart Connect
  • Work with Agency Enterprise Sales Marketing leadership and Marketing Operations to build a strong operational foundation that supports future scale

Requirements

  • Bachelor’s degree in Business, Communications, or related field and 2 years' experience in marketing or a related field OR 4 years' experience in marketing or a related field.
  • 5+ years of relevant professional experience in areas such as B2B marketing, marketing strategy, media ad sales marketing, Agency Holding Company business services, retail media, programmatic, eCommerce, tech partner marketing (APIs)
  • Strong communication (written & verbal) and interpersonal skills that encourage cross-functional teamwork and strategic thinking
  • A proven track record and passion for: 
    • Storytelling and presentation writing
    • B2B marketing strategies
    • Speech writing and speaker preparations
    • Sales enablement plans
    • Narrative development and presentation creation, inclusive of case study decks
  • Proficient in PowerPoint and other Microsoft Office products
  • Ability to manage multiple projects in a high-volume, fast-paced matrixed environment with effective time management skills
  • Ability to use research and insights to craft compelling narratives
  • Proactive, flexible, and willingness to pitch in as Walmart Connect continues to rapidly scale and evolve
  • Ability to understand complex business operations and drive efficiencies through process improvements
  • Detail-oriented and organized, with an appreciation for trackers and process documents
  • Ability to communicate and operationalize strategy
  • Familiarity with advertising solutions such as, but not limited to, programmatic, search, display (on- and off-site), DSP, DOOH, social, CTV, livestreaming, etc.
  • Agency and/or Retail Media experience preferred

Position Locations: This is not a remote work opportunity. The person will be required to report into one of the following work locations:

  • San Bruno, CA
  • Hoboken, NJ

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices.

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart.

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Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00

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San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America