Job Posting Title:

资深专员，市场 Senior Specialist, Marketing

Req ID:

10082762

Job Description:

业务部门: 市场

工作地点-国家/地区: 上海, 中国

职位介绍：

该职位隶属于市场部，将负责和协助领导上海迪士尼度假区重大营销活动的策划和执行，直接汇报给助理经理，市场部。其职责包含了市场营销活动的策划，协调各个业务部门确保活动的落地执行，以及活动的后期回顾和总结。

工作内容：

• 协助直线经理，主要负责与商品部及迪士尼尊享服务等多部门同事合作，共同领导发展上海迪士尼度假区生意战略和增长计划，实现公司的整体活动营收目标；
• 您将与不同业务部门及外部供应商领导及执行公司指派的市场营销活动，包括整体计划到执行阶段；
• 对项目现状进行实时监控、调整和完善，确保项目质量的持续改进；
• 根据每一个季度和时间的市场特点，消费者需求，以及业务需要，探索产品规划，以促进销量转换和实现收益目标；
• 你需要保持敏锐的消费者洞察，通过和消费者洞察部门的合作，获得营销沟通的消费者趋势，发现新的机会点；
• 您需要能和公司各部门和业务伙伴进行良好有效地沟通和合作，包括但不限于收益管理和分析，销售，电子业务，运营，公共事务等团队。

我们希望您：

• 拥有2-4年市场/品牌管理相关的工作经验，拥有四年制学士学位；
• 对成熟品牌或者新品牌市场营销项目、整合传播、数字营销、媒体计划及口碑行销，具备一定的领导经验；
• 了解洞察中国消费者，并能够将该洞察转化为有效的市场营销模式；
• 具有良好的团队合作精神，可以与团队紧密合作，解决复杂多样的业务挑战；
• 具有良好的项目管理能力；能够在快节奏的工作环境下始终保持对细节的高度关注，并在规定的时间内高质量地完成工作；
• 中英文口语及书写表达流利。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想像、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Line of Business: Marketing

Location: Pudong, Shanghai, China

Job Summary:

This position is under Marketing Department and will be responsible and support to co-lead the marketing events in SHDR and related planning and execution, with direct report to Associate Manager, Marketing. The responsibility will cover from event planning and briefing, coordination with internal LOBs to drive event landing execution, summarization and evaluation.

Key Responsibilities:

• Support the line manager and work with cross LOBs, including Merchandise team and Disney Premium Service, to lead and develop the overall business strategy and growth plans full year around, and drive cross-disciplines cooperation toward the achievement of overall event revenue objective.
• Work with cross LOBs and external agency partners to lead and execute the assigned marketing initiatives, from planning to execution.
• Oversee, adjust, and optimize programs for continuous improvement.
• Based on market and seasonality difference, consumers’ needs, and business needs in different occasions, explore product initiatives to achieve sales conversion and revenue goals.
• Keep a keen eye on the brand management and work closely with Consumer Insights to monitor the changing consumer perception on the brand, and support work on strategic brand communication for responsible products.
• Support coordination with cross-functional teams such as Marketing Creative, Marketing Communication, Digital Business, Sales, Public Relationship/ Public Affairs and external agencies.

Desired Qualifications:

• 2 to 4 years of direct related experience in marketing or brand strategy, with a 4-year college degree
• Demonstrated leadership in small-to-mid scale marketing programs comprising planning, communication strategy, project management and reporting and analytics,
• Understand consumer insights and can convert the insights into effective marketing communications models.
• Great collaboration with others and spirit of working as a team to conquer multiple business challenges
• Great project management skills, can accomplish the work with attention to details and effectiveness even under high pressure and speed.
• Advanced verbal and written communication skills, in both English and Mandarin.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing (SHDR)

Primary Job Posting Category:

Partnership Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2024-04-08