Marketing

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range

$111,500.00 - $184,000.00

1

As a Director, Field Marketing, you will be accountable for developing and implementing field marketing strategies that help sales executives and underwriters who have sales responsibilities differentiate Travelers for independent insurance agents and broker distribution partners through marketing content, stories that support IMPACT selling and engaging sales readiness programs. You will be a leader in marketing best practices and digital marketing channel management, especially in the Salesforce ecosystem, and play a key role in managing Seismic as both the single source of truth for marketing content and the primary way for sellers to discover, personalize, share and measure agent and broker engagement with that content. Additionally, in close partnership with the Marketing Strategy Leads who are accountable for the marketing strategy, key actions, and results for each business unit, you will oversee a learning agenda that can be integrated into training efforts and regional campaigns focused on demand generation, including Account-Based Marketing initiatives. You will collaborate closely with the Sales Enablement team to ensure that field marketing efforts also amplify modern sales practices and behaviors.

What Will You Do?

• Drive the adoption of key marketing stories, content and best practices among frontline sellers while managing a feedback loop on the efficacy of marketing materials with agents and brokers, prospects, and customers.
• Develop Field activation content (e.g. Seismic Playbooks) that helps sellers to integrate the value proposition by business unit, industry, and product line into their sales activities, including Account-Based Marketing prospecting efforts.
• Oversee regional marketing activation campaigns for specific business units, industries and/or product lines to support the relevant Marketing Strategy Lead’s marketing plans, in partnership with Field, Training and Sales Enablement teams.
• Consult with Marketing Strategy Leads and Planners on the development of marketing materials that support the Field’s needs while laddering up to marketing’s differentiated message and each business unit’s unique value proposition.
• Develop and implement governance for content development, UX consistency, content management and promotion, taxonomy, and content management processes, including overseeing the process of reviewing marketing content regularly for necessary updates.
• Manage the Seismic platform as a performance channel, implementing a roadmap of capabilities that complement Salesforce and social selling tools such as LinkedIn Sales Navigator and leveraging advanced features (e.g. Microsoft Office integrations, predictive content in Salesforce) to support Business Insurance marketing initiatives.
• Ensure that Seismic profiles, smart groups, and permissions are aligned appropriately to multiple sales teams, while utilizing and elevating distribution approaches such as Digital Sales Rooms and the personalization and customization of materials (e.g. Guided Assembly).
• Partner with the Marketing Measurement leaders to interpret the impact of Field campaign and Seismic channel behaviors on business results.
• Lead Seismic training and ongoing support, including license management and provisioning.
• Perform other duties as assigned.

What Will Our Ideal Candidate Have?

• Bachelor’s degree or equivalent experience.
• 6 years of experience in digital marketing.
• 4 years of business-to-business marketing and/or sales enablement experience with field marketing responsibilities.
• 2 years of people leadership experience.
• Strong understanding of digital marketing best practices, content marketing and marketing technology.
• Prior experience with Sales Enablement tools, with Seismic a strong plus.
• Experience in insurance and/or financial services is a strong plus.
• Desire to coach, mentor and develop people.
• Highly collaborative work style and ability to demonstrate credibility to other functions when leading teams, whether internal to the department or cross functional.
• Strong bias toward action, results-oriented and persistent, with the ability to operate at both a strategic and operational level in a matrixed environment.
• Analytical and creative thinker who comes up with solutions “outside the box” when presented with novel or complex challenges.
• Proven ability to set campaign goals, translate analytics to key learnings that clearly articulate progress against those goals and determine next steps.
• Technically astute when it comes to working with marketing technology and data.
• Possesses strong verbal and written communication skills and listens well.
• Strong time and project management skills.

What is a Must Have?

• 4 years of experience in digital marketing.
• 2 years of business-to-business marketing and/or sales enablement experience with field marketing responsibilities.

What Is in It for You?

• Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
• Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
• Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
• Wellness Program: The Travelers wellness program is comprised of tools and resources that empower you to achieve your wellness goals. In addition, our Life Balance program provides access to professional counseling services, life coaching and other resources to support your daily life needs. Through Life Balance, you’re eligible for five free counseling sessions with a licensed therapist.
• Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.