Job Summary:
Community Marketing Representative III is responsible to develop strategy for productive relationships with Public and Private Community partners (Community & Government Agencies, Housing, Providers, and Health System partners) in order to secure access for the Sales team to educate and promote enrollment to consumers for Medicaid, Marketplace, MyCare and Medicare Advantage.
Essential Functions:
- Collaborate with regional business agencies to acquire their statewide endorsement to promote CareSource
- Support the sales strategy and enrollment, in collaboration with management, to ensure goals are successfully achieved
- Work with cross-functional CareSource Teams to achieve sales activity goals
- Work with sales teams statewide to strengthen relationships with existing regional accounts in order to increase visibility and determine opportunities
- Work with internal teams to develop marketing opportunities within community, health centers, and physician offices
- Identify opportunities for and coordinate participation in community and informational events
- Develop new forums to market and educate potential enrollees
- Periodically train colleagues on evolving market dynamics and opportunities
- Educate influencers and key stakeholders within target accounts on the plans CareSource offers
- Identify opportunities using membership data and market intelligence/account based insights to effectively build a strategic account/territory approach to achieve desired membership and exposure results
- Identify and establish sales activities and brand awareness for team within a variety of multi-cultural communities across all lines of business
- Play a key role in supporting the implementation of statewide marketing strategies including market research, collateral development, special events, content marketing and sponsorship activities
- Maintain active prospects list in CRM and submit weekly account activity recaps
- Travel throughout assigned region to provide education about the organization to potential enrollees and promote enrollment into CareSource
- Collaborate cross functionally in the development of health partner specific strategies for enhanced engagement
- Generate referrals utilizing trusted sources
- Utilize territorial selling model to maximize marketing efforts in obtaining new member acquisition
- Regular travel to conduct member and pre member events, provider visits, and community-based visits as needed to ensure fulfillment of job requirements
- Act as a liaison with internal government relations department to coordinate outreach, and to present CareSource in sponsorships within areas that government relations determines to be essential for focus.
- Demonstrate up to date knowledge on market trends regarding state insurance, government relations, and changing landscapes.
- Perform any other job duties as requested
Education and Experience:
- Associate degree in business administration, communications, marketing or equivalent years of relevant work experience is required
- Minimum of five (5) years of account management experience, negotiating and managing relationships with private and public organizations is required
- Medicaid, Marketplace and Medicare experience is required
Competencies, Knowledge and Skills:
- Strong presentation and negotiation skills
- Maintain State and Federal regulatory knowledge for compliance
- Ability to work independently and within a team environment
- Ability to develop, prioritize and accomplish goals
- Territory Management
- Strong account management and relationship building skills
- Excellent written and verbal communication skills
- Ability to work individually or within a team environment
- Execute effective use of CRM system
Licensure and Certification:
- Current, unrestricted State Insurance License in Accident and Health, is required within state(s) of assigned territory is/are required or ability to achieve license(s) within 30 days of hire
- Applicable certification as required within state(s) of assigned territory and annual recertification each year thereafter is required, Ohio Federally Facilitated Marketplace (FFM).
- Current, unrestricted Driver’s License in good standing is required. Employment in this position is conditional pending successful clearance of a driver’s license record check. If the driver’s license record results are unacceptable, the offer will be withdrawn or, if employee has started employment in this position, employment in this position will be terminated.
- To help protect our employees, members, and the communities we serve from acquiring communicable diseases, Influenza vaccination is a requirement of this position. CareSource requires annual proof of Influenza vaccination for designated positions during Influenza season (October 1 – March 31) as a condition of continued employment. Employees hired during Influenza season will have thirty (30) days from their hire date to complete the required vaccination and have record of immunization verified.
- CareSource adheres to all federal, state, and local regulations. CareSource provides reasonable accommodations to qualified individuals with disabilities or medical conditions, sincerely held religious beliefs, or as required by state law to enable the employee to perform the essential functions of the position. Request for accommodations will be completed through an interactive review process.
Working Conditions:
- Mobile Worker: This is a mobile position, meaning that regular travel to different work locations is essential. Will be exposed to weather conditions typical of the location and may be required to stand and/or sit for long periods of time.
- Reside in the same territory they are assigned to work in; exceptions may be considered, due to business need
- May be required to travel greater than 50% of time to perform work duties. A valid driver’s license, car, and insurance are necessary for work related travel
- Required to use general office equipment such as a telephone, photocopier, fax machine, and personal computer
- Ability to lift up to 50lbs
- Flexible hours, including possible evenings and/or weekends as needed to represent CareSource
Compensation Range:
$60,300.00 - $96,500.00
CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type (hourly/salary):
Salary
Organization Level Competencies
This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.