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The Acquisition & Portfolio (Deposit ) is responsible for the strategic management of the 7P’s of marketing mix to achieve the targeted revenue and profitability of PFS Retail Deposit business and its contribution to overall PFS. The Manager is responsible for the ideation, execution and tracking of marketing campaigns to continuously drive new and incremental CASA for the attainment of business targets which includes market share growth.
The ideal candidate is passionate about product management and thrives in a fast paced environment. This role will require strong business acumen and communication skills. Prior experience in retail banking and/ or product development would be great, but it’s more important that you can demonstrate a proven track-record of driving business results. This role reports to the Head of Product Management (CASA).
Key Responsibilities and Accountabilities
List down the essential duties and responsibilities of the job in the 3 areas below, where applicable.Functional (job responsibilities)
- Manage the acquisition on CASA new accounts to achieve the established growth, response rate and business goals through effective planning, implementation and control of all aspects of the marketing process
- Management of the HLB@Work programme which includes overseeing the collaborative framework between PFS and GSME/BCB to foster payroll account penetration
- Day-to-day management of HLB Official Store on e-commerce platforms
- Develop and execute effective and superior marketing plans/ campaigns in line with the overall marketing objectives & strategies
- Analyze customers behavior and trends and identify opportunity new distribution channels
- Monitor competitor’s market intelligence, benchmarking against competitors and global industry practices
- Evaluate P&L impact at programme and portfolio level to deliver maximum return on investment
Managerial (team/group responsibilities)
- Experience in managing budget plans and developing business cases\
- Thorough understanding of the product lifecycle management process and user experience touchpoint management
- Excellent written and verbal communication skills with the ability to communicate and present across all levels of the organization with the ability to explain complex elements in a simple way
- Strong analytical capability, able to draw conclusions from data, key performance indicators and trends
Organizational (organizational responsibilities)
- Responsibility to our ETB customers – put HLB’s long term interests ahead of our short-term gain
- Respect the HLB culture and take an active role in the communities
- Continuous effort to improve business in support of building brand awareness and improving customer experience.
Jobholder Requirements
Indicate the minimum requirements expected of a jobholder in order to perform the job satisfactorily
Education/Qualification
- Degree holder in Marketing, Business, Commerce or related field. Experience in electronic banking products is preferred
- Strong competency in verbal and written communications
- Strong analytical skills and data-driven thinking
Experience/Requirements
- Must be a self-starter, motivated individual who works well under pressure
- Flexible and resilient, comfortable with ambiguity, adaptable to a high-change environment
- Ability to drive collaboration with functional and technical teams to achieve effective solutions
- Effective communication skills with all levels of management, including the ability to influence at the executive level
About Hong Leong Bank
We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
Realise your full potential at Hong Leong Bank by applying now.